Mercadona is one of the most successful supermarkets among Spaniards. Its strategy of low prices and private labels such as the well-known ‘Farmer‘They are already part of the homes of many of their clients. And despite everything, changes do not stop at Mercadona, which is constantly testing new products and new ways of presenting those already known. Something that has experienced one of the most popular line of products in the supermarket: we talk about their pizzas.
The revolution in Mercadona’s pizzas
Mercadona has good quality pizzas. In the fresh section, without being frozen, they last several days in the refrigerator, and once put in the oven they are delicious. The key to the success of its pizzas has always been a strategic alliance with a company no less well known. For years now, Mercadona’s pizzas have been made by Casa Tarradellas, a Catalan company that is in charge of working hand in hand with the Valencian supermarket.
It is clear that the strategy has brought great benefits to both companies, but everything indicates that a revolution in collaboration between the two brands is coming. And it is that lately, it has been possible to see in some establishments of Mercadona own pizzas, without collaboration with the friends of Tarradellas and even higher price, almost sold as a premium product.
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And it is that they have been able to see a new line under the ‘Hacendado’ brand that would enter into direct competition with the existing ones. So we have a new chicken pizza, another margarita and a last one with serrano ham. Precisely flavors that are already sold under the Casa Tarradellas label.
Despite the similarities, there are differences with the ingredients or the dough. But above all, the price, since the chicken and serrano ham cost € 3.60, while the new margarita would stay at € 3.30. Those of Casa Tarradellas, however, do not exceed three euros in price.
Has Mercadona broken with Casa Tarradellas?
Not at the beginning. Nothing indicates that there is a bad relationship between the two companies. What’s more, recently new pizzas have been seen in Mercadona with the Tarradellas stamp that follow in the wake of their popular predecessors. We speak for example of a carbonara stuffed with cheese.
The truth is that it is not known if Mercadona would be ordering this range of new pizzas from Casa Tarradellas, since only the ‘Hacendado’ logo appears on the boxes. If it were confirmed that these new pizzas are of its own production or in collaboration with another company, everything would indicate that the supermarket would be trying to reduce its dependence on the Catalan company, looking for its own flavors from a higher range of products, with some pizzas which, a priori, should be of better quality. But that’s something your customers will have to decide.
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