In reverse recruiting, it is not the candidates who apply to the company, but vice versa. In this article you will find out what makes the trend so special and how companies manage to write convincing applications.
The demands of employees on companies are growing – asserting oneself in the war for talent is therefore not always easy. In addition, many areas are struggling with a shortage of skilled workers – especially the IT industry. How can companies meet these challenges? One possible answer lies in the reverse recruiting trend. As the name suggests, this is nothing less than a 180-degree turnaround in the application process. Instead of waiting for applications from interested parties, companies apply to potential candidates themselves.
Active sourcing repackaged? This makes reverse recruiting unique
The reverse recruiting trend resembles the established concept of active sourcing only at first glance. In both procedures, the company takes the first step and contacts potential candidates. But while reverse recruiting turns the application process upside down, active sourcing is usually followed by a normal job interview. Here the candidates and not the companies have to prove themselves.
The role reversal in reverse recruiting, on the other hand, creates a different hierarchy, which is particularly attractive for applicants, but companies also benefit from it. Because reverse recruiting can be a very efficient way to win over the favored candidates – also because not many companies use the method yet.
This is how you convince candidates
When applying, companies should follow similar guidelines as with a regular application as a candidate. A cover letter is also considered good manners when applying for a company – even if its usefulness is now disputed. Standardized formulations should also be avoided, a personal and individual approach is mandatory. Of course, spelling mistakes and the like should also be avoided.
The method has convinced you and you want to get started right away? The only question left is: Where? There are now various portals that bring together companies interested in reverse recruiting and job seekers. However, you can also contact your favorite candidates via job networks or social media portals. In particular, younger people who spend a lot of time on social media might like the trend and the associated role reversal.
What do you think of reverse recruiting? Would the method be suitable for you? Write it to us in the comments.
