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“Rev up your customization game with BMW’s new configurator”

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    Configurator lovers are in luck as BMW has a new little toy. The German entity has just launched a new URL through which you can visualize the different existing Individual shadesproposing a series of options that were not available to date in the previous configurator, which is still active for those who prefer it.

    much more advanced

    He new BMW Individual display offers more possibilities than the previous version because, unlike the typical vehicle that changes color on a white background, now the selected car is shown in high resolution images with various backgrounds to choose from. There’s also an option to view a detailed video of our setup from different angles, showing interesting details like the BMW XM’s illuminated grille.

    Depending on the model, the available colors may change, with internal paint codes and full official names, being divided into three categories: University, Metallic, and Frozen. In addition, in the case of the 7 Series, two-tone finishes are also offered. From the standard BMW to the M models, almost the entire range of the German manufacturer has been loaded into the new configurator, although models such as the 5 Series saloon and the new generation of the M2 are missing. However, we do not believe that BMW will take long to enable them.

    Once the user has finished configuring his desired BMW, he has the option of sharing the final result on his social networks directly from the page. You can also choose to copy the link or view the new digital brochure feature that shows your setup from various outside angles, accompanied by a summary video that is less than a minute long. It goes without saying that the displayed images and videos can be saved.

    Of course, for now, the new configurator does not leave the option of change the tires of the exposed models, something that can be done in the earlier version. We imagine that it will be a matter of time until BMW offers this option again.


    Specialist in motor and technology issues.

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