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Retailers Hopeful for Sales Period Despite Mixed Start: Bank of France Projects Optimism for 2024

After a complicated month of January, marked by bad weather, the sales period should bring some relief to retailers.
A first day, however, was mixed in terms of attendance which continued into the evening until 10 p.m.

The Bank of France seems optimistic. It indicated in its projections published at the end of last year that “after having stagnated in 2023, household consumption should restart from 2024”. Inflation should, still according to these same projections, decrease sharply in 2024.

Still, at the start of the year, the heart is not in it. Wavestone’s barometer of new consumer trends indicates that consumers plan to reduce their purchases, particularly in the areas of beauty and clothing.

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2024-02-04 03:54:44
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