tabloidpulsa.id – TM Roh, President and Head of Mobile eXperience (MX) Business, Samsung Electronics revealed during his recent visit to Malaysia, that the response to the new Galaxy S23 Series 5G in Southeast Asia has been very positive.
“After launching the Galaxy S23 Series, we received a very positive market response in this region. Compared to the Galaxy S22 Series, demand for pre-orders has increased, and interest in the Galaxy S23 Ultra has exceeded expectations,” said TM Roh.
He also noted that the majority of consumers in Southeast Asia chose the Galaxy S23 types with a higher storage capacity in their pre-orders.
Highlighting the significant market opportunity in Southeast Asia, he said, “Many consumers in this dynamic region, especially the younger demographic, have a keen interest in new, intelligent mobile experiences. At the Galaxy S23 Series 5G, we’re bringing together innovative experiences in camera, gaming, and connectedness in one smartphone. We have also used a wider variety of recycled materials in more components than any other Samsung Galaxy smartphone, raising the bar for premium technology so that consumers can enjoy the best experience while contributing to a healthier earth.”
Without neglecting the existing challenges in the macroeconomic climate, TM Roh stated that Samsung continues to pave the way for future growth through a complete range of enhanced products, including the S series, Z series, and A series, to offer consumers a holistic premium experience.
He emphasized Samsung’s strength in providing a connected experience through the ecosystem of Galaxy devices such as smartphones, wearables, and tablets, as well as TVs and home electronics. “The strength and resilience of the premium category across our MX business will help us create and prepare for the future,” he said.
Creating a Premium Mobile Experience with a Consumer Focus
The new Galaxy S23 Series has revolutionized how innovation, quality and sustainability come together in a smartphone, and was developed with customer feedback in mind. Sharing his experiences while visiting Southeast Asia, TM Roh outlines three key areas that have set new benchmarks for Samsung Galaxy’s capable and durable innovation in delivering the best premium mobile experience:
- Epic Camera: The Galaxy S23 Ultra has an innovative camera, coupled with enhanced capabilities such as enhanced AI to let anyone create professional-grade photos, cinematic videos and nightography.
- Performa Premium: Samsung has collaborated exclusively with Qualcomm to create the Snapdragon® 8 Gen 2 Mobile Platform for Galaxy, delivering the most powerful and efficient platform ever on a Samsung Galaxy smartphone and the fastest Snapdragon available today perfect for gaming and more.
- Designed with the Earth in Mind: The Galaxy S23 Series uses a wider variety of recycled materials than other Galaxy smartphones and features Corning® Gorilla® Glass Victus® 2 which consists of an average of 22 percent recycled pre-consumer content.
Summarizing how the Galaxy S23 series has raised the bar and proved the potential of technology to enrich people’s lives, TM Roh said, “We put consumer needs behind all of our innovation, and we work with global partners to bring the best technology and experiences of the future.”
In Indonesia, consumers can do pre-order Galaxy S23 Series 5G di www.samsung.com/id/ and various ecommerce partners such as Blibli, Lazada, Shopee, Tokopedia, Eraspace.com, and Dinomarket.com until 23 February 2023. Consumers can also try the latest Galaxy S Series directly at more than 2,000 Samsung Experience Stores throughout Indonesia.
