The audience of online stores has almost doubled in the last year, with the total number of shoppers increasing from 40% in March 2020 to 75% in March 2021. The number of e-shops has also grown rapidly, as every entrepreneur was looking for ways to successfully continue their business. When shopping online, shoppers value the usability of the site, customer service and delivery options and speed, and these factors have the greatest impact on customers’ willingness to make a repeat purchase in a particular e-store, according to a study conducted by E-Commerce Star 2021.
The survey data show that 58% of e-shop customers value the usability of the website the most when shopping online – an easy-to-understand product purchase process – the same number of respondents (58%) value customer service quality and quick response, while 46% of the population is important. clarity on order status and progress. The higher the quality of these factors, the greater the likelihood that the customer will make a repeat purchase in a particular e-store. Delivery costs (important for 56% of respondents) and delivery speed (53%), as well as various payment options (42%) also play an important role in repurchasing.
16% of Latvians mention the visual image and design of the online store as one of the motivating factors for repeated purchases. The majority of respondents (58%) believe that the most important task of website design is to help find what you need faster and navigate the website, 46% admit that appropriate design helps to find the most important information faster, while 16% appreciate the additional interaction provided by design.
In order to determine the best e-shops, for the first time in Latvia the competition “E-commerce star 2021” is organized. “The e-commerce industry has undergone an extremely rapid breakthrough and continues to grow, so we see this is the right time to assess the current success of e-shops and to inspire those who have not yet started selling online. There are ten different categories in the competition, so that each company can find the one that suits them best and so that the jury can provide an objective assessment of the elements that seem most important to the customer in the shopping process – usability and quality, understandable design and modern innovations, ”explains the e-commerce star 2021 ”Chairman of the Jury Head of Element Digital Agency Arnis Jēkabsons.
You can submit your online store to the competition “E-commerce star 2021” until April 8 (inclusive) on the website www.ekomercijaszvaigzne.lv. So far, more than 300 applications have been received in the competition and the greatest activity is observed in the categories of small business and branch stores.
The competition’s award ceremony will honor the best e-shops in each of the ten categories Grand Prize The winner will receive a special prize – a glass cup made by Latvian glass artist and designer Artis Nīmanis. The competition partner “Scandiweb” will provide invitations to all finalists for the e-commerce conference “eCOM360”, which will take place online from May 25 to 27.
The e-commerce star competition takes place for the first time in 2021, and its goal is to highlight the best e-commerce companies in Latvia in ten different categories, evaluating three main criteria: e-shop usability, design and innovation. The initiators and strategic partners of the competition are the companies Printful and Omniva Latvija; cooperation partners: Element Digital, Swedbank, SalesForce, Joom, IT Cluster, Scandiweb, Gemius, Fantadroms; informative partners: Delfi, Ir Nauda, Httpool, TV3 group, JCDecaux, EHR, Inbox.lv, Visual Media. Additional information www.ekomercijaszvaigzne.lv.
About the study
The study uses data from a survey conducted in cooperation with Snapshots, surveying 701 respondents – Internet users in Latvia aged 18 to 74 years from March 3 to March 7, 2021, as well as data from the Gemius survey conducted from 2021. From 13 January to 3 February, 3115 respondents were interviewed – Internet users in Latvia aged 18 to 74. The study used an Internet pop-up questionnaire, which was randomly displayed to selected Internet users.
Nords Porter Novelli
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