National Football League (NFL)To announceA partnership with Apple Music, a music streaming service, will make the latter an interval partner for the Super Bowl, which kicks off on February 12 next year. At the same time, Apple will also serve Pepsi with Apple Music and become the main sponsor of the National Football League’s multi-year cooperation.
In announcing the Apple Music service as a partner for the NFL’s iconic Super Bowl finale, Nana-Yaw Asamoah, senior vice president of partnership strategy for the NFL, and Oliver Schusser, vice president of Apple’s Apple Music service, said that Apple Music will be responsible for major halftime performances during the Super Bowl and will have more in-depth integration with the Super Bowl in the future.
And through exposure to Super Bowl marketing, the number of Apple Music service users is expected to increase again, especially during the Super Bowl, song playback will generate a higher on-demand rate and, at the same time, generate even greater use of music due to the discussion of the event, and even It can continue to ferment through online community platforms such as TikTok, Instagram and Twitter, so it is intended to promote the Apple Music services business.
Compared to long-term partnership with Pepsi in the past, the NFL is more likely to seek cooperation with sponsors who can combine arguments and expand more benefits.A long-term Cup sponsor will obviously bring many benefits to Apple.
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