Less than a month ago, Discovery announced that it was repositioning itself in Europe. A European “House of Content” is to be created, in the course of which Guido Bolten, until then Vice President Content & Programming at Discovery in Germany, and Axel Stegmaier, Director Production & Development, also left the company. Discovery has now confirmed these departures with a few weeks’ delay – and announced two more.
Susanne Aigner
-Eike Immisch, Senior Director Marketing & Communications GSA, and Thomas Bichlmeir, Director Distribution & Commercial Strategy Discovery GSA, will also leave the company. Bichlmeir had worked for the group for three and a half years, Immisch even left Discovery after 15 years. The background to the departures is the bundling of responsibilities for the German-speaking area and the Benelux countries. Discovery calls this region GSA & BNLX, and Susanne Aigner from Munich heads the area.
Immisch, who was most recently responsible as a member of the management team for B2C and B2B marketing, OnAir promotion as well as for communication and PR, will take on several people. In the future, Markus Spangler, as VP Ad Sales, will head the company’s B2B marketing in addition to the sales business. With immediate effect, Daniela Allgayer-Koreimann is responsible for communication work as Director Communications & PR GSA & BNLX; she was previously Senior Manager Communications & PR for the German-speaking market. Jan Leitz, previously Manager OnAir Promotion, as Senior Manager Creative Solutions is now responsible for the entire creative work of Discovery GSA. Claudia Karrer, previously Key Account Manager in the AdSales area, will also take on new responsibilities: In the future, as Senior Manager, she will be responsible for Brand Solutions & Next Generation Ad in the GSA region.
With these management personnel we have the reorganization […] completed.
Susanne Aigner, Managing Director Discovery GSA & BNLX
The previous tasks of Guido Bolten and Axel Stegmaier will in future be carried out in the program department under the direction of Tatiana Lagewaard. As Senior Director Research & Portfolio Development, Susanne Reiter will be responsible for the Research & Insights department and for direct-to-consumer marketing. Both are also members of the GSA & BNLX region management team. Bichlmeir’s tasks are taken over by the GSA & BNLX distribution team under the leadership of Maarten van Oeveren and Benjamin Pirker.
Susanne Aigner, Managing Director Discovery GSA & BNLX, explains: “With these management personnel we have completed the reorganization as part of the creation of the ‘House of Content’ in our new country organization. My thanks go to the departing colleagues for their trusting cooperation, in which they are very much have made important contributions to the development of our company and our brands. I wish them all the best for their professional future. I would like to congratulate all colleagues who will play a key role in their new or expanded role in the further development of our business . I look forward to further cooperation. “
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