María Teresa Campos has died this Tuesday, September 5, at the age of 82 in Madrid of a respiratory complication that added to a delicate state of health. The first queen of the mornings that Spanish television had and, probably, the journalist who has most influenced what was thought and discussed in Spanish homes in the 90s, she has left us. Her career, giant, was rewarded with prizes, power and huge amounts of money, like an ‘avant la lettre’ version of Oprah Winfrey. Campos created a school.
The race of
Maria Teresa Campos (born in Tetuán, in 1941, although she always considered herself from Malaga) is exciting, but her family biography is no less. She is the daughter of the owner of the oldest pharmaceutical laboratory in Malaga, she did not experience the straits of the postwar period and was able to go to
the best schools and finish Philosophy and Letters at the University of Malaga. His death will be greatly mourned in the Andalusian city where he still kept a house.
María Teresa Campos did not want to be a housewife
Her brother Paco ran the radio station where she was “discovered” and went on to dedicate records, play small roles in various plays or announce advertisements and various sections. At 23, she married a colleague in the cathedral of Málaga,
Jose Maria Borrego Doblaswith whom she had her two daughters, continuators of her Campos saga:
Terelu and Carmen. The daughter of the first, Alejandra, also follows in the footsteps of her grandmother.
Maria Teresa’s ambition accelerates as the country accelerates its own path to democracy. She always refused to
quit your profession to be a housewife. Thanks to her work on the radio, she met the singers who brought new political airs (from Serrat to Lluís Llach) and began to talk about
feminism and women’s liberation. In 1981, she read the manifesto against the Coup d’état.
María Teresa Campos and her daughter Terelu, in her native Malaga. / @TERELUBCAMPOS
The 1980s marked the definitive takeoff of the career of María Teresa Campos, who rose in the recently formed public entity as
news director for Andalusia of Radio Chain Spanish. In fact, in 1980 he won his first Ondas Award (the next, in 2003, will reward his “dignifying popular television”). In 1981 she is already in Madrid, divorced.
We do not know much about the divorce of María Teresa Campos, only that shortly after
her ex-husband committed suicide one shot. The sentimental life of the presenter has always been discreet, except in her final episode. At the age of 45 and with much success behind her, she met the Basque architect Félix Arechavaleta, with whom she spent 14 years and, later, the journalist José María Hijarrubia, with whom she spent two years. There was some other romance, but it was not confirmed.
What did María Teresa Campos say about her marriage in her memoirs, which raised a lot of controversy
“My marriage had not been a very happy one,” María Teresa confessed in her memoir, ‘My two lives’ (2004). “It was marked to a large extent by sexual misinformation and those kinds of issues. My
first satisfaction as a woman I had it when I was almost forty years old. From that age is when I began to fully live my sexuality as a woman. I have paid a high price for it.”
María Teresa Campos supported the trend of ‘nepo babies’ with her own family, as she did not hesitate to share the set with her daughters Terelu and Carmen. Her saga is continued by her granddaughter, Alejandra Rubio. / @TERELUBCAMPOS
Actually, Maria Teresa Campos
married television, where she arrived in 1984 as a failed candidate for a newscaster (her vocation). She was in charge of several afternoon magazines, until the almighty Jesús Hermida called her to join his successful program ‘In the morning’. She became a Hermida girl, but without ever leaving the radio.
The 90’s is the decade of the
stardom of the Fields, already converted into a saga of three, with their daughters Terelu and Carmen. She was a big success with ‘This is her house’, ‘Pasa la vida’ and, on Saturdays, with ‘Afternoons with Teresa’. Even so, with the advent of private television, she decided
sign in 1996 with Telecincosigning the largest contract of his time: 500 million pesetas at that time (about three million euros) per year.
How María Teresa Campos became the most powerful television star of her time
With ‘Día a día’, María Teresa Campos touches all possible keys to gain an audience and invents a large part of the morning television that we see today: the pink gatherings, the political tables, the face-to-face, the small theatrical skits and, above all, all the
irruption of the famous daughters of celebrities on television. The morbidity of checking whether talent is inherited or not exploded like few others.
María Teresa Campos was decades ahead of the trend of ‘nepo babies’ Anglicism for the
lifelong nepotism. Campos signed for his program Rocío Carrasco (daughter of Rocío Jurado), Lara Dibildos (daughter of Laura Valenzuela), Alonso Caparrós (son of Andrés Caparrós), Alejandra Prat (daughter of Joaquín Prat), Carmen Janeiro (sister of Jesulín de Ubrique )… Campos ran with an iron hand a veritable court of celebrities and journalists, many in her orbit for years.
María Teresa Campos signed several famous daughters for her program. Here we see her with Rocío Carrasco and Lara Dibildos. (Photo: GTRES)
Thanks to her nose for the popular, María Teresa Campos became a true media star, with audience ratings that did not drop below 25% and reached 32%. In 2003, a Gallup poll pointed her out as the
most credible communicator of the country, only surpassed by Iñaki Gabilondo and Luis del Olmo. Campos was everywhere: she even presented the afternoons of a national radio station between 1998 and 2000.
The media listing of María Teresa Campos blew up all the forecasts and, in 1996, the presenter signed the
most expensive signing of television when going from Telecinco to Antena 3. They paid him twice as much: six million euros per season. He then began his mythical rivalry with Ana Rosa Quintana, a battle that he could not win. Quintana appropriated the audience in the mornings of Telecinco and, in 2005, María Teresa announced her withdrawal.
María Teresa Campos relied throughout her professional career on her two daughters, Carmen Borrego (director of many of her programs) and Terelu Campos, the continuation of the saga. . / @INSTAGRAM
Starting in 2007, again linked to Telecinco, María Teresa Campos was putting her credibility and talent at the service of programs increasingly focused on entertainment, social chronicle and
pink information. The culmination of this process was the docureality ‘Las Campos’, a pure version of ‘The Kardashians’, accompanied by their daughters. Already then she herself had become a
heart characterfor his relationship with the Chilean comedian Edmundo Arrocet.
María Teresa Campos overcame accusations of tax crime (worth 800,000 euros, resolved in 2005), a stroke (in 2017), the end of her contract on television (in 2019) and a well-known live fight with Jorge Javier Vázquez (in 2021), both his student and his protector. In 2022, she said goodbye to her own empire with the
sale of his mansion in Molino de la Hoz (Las Rozas), for two and a half million euros. Her last program was La Campos Móvil, where she interviewed Isabel Díaz Ayuso. She came to have her own YouTube channel and her last interview was with Anne Igartiburu on telemadrid. Only a progressive cognitive deterioration prevented him from continuing to exercise his passion: communicating.
2023-09-06 01:04:57
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