Hitekno.com – SAMSUNG it has been trying to beat Apple in the mobile phone market for years, but now it seems ready to give it its all in pursuit.
Reported by Android AuthorityHan Jong-hee, vice president of the Device Experience division at Samsung, instructed his division to think about ways to strengthen the competitiveness of smartphones without getting stuck in a cost-cutting strategy.
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The reduction in production costs is usually accompanied by a decrease in quality, which Samsung wants to avoid.
This is a change from its previous strategy which was more profitability oriented and signals that Samsung wants to focus on making more competitive products to compete directly with Apple.
The order is also believed to be an expression of Jong-hee’s desire to stop mimicking what its Chinese rivals are doing, such as pumping out disposable phones with inconsistent designs and features.
This new strategy is expected to begin in 2023 and will allow the company to focus on making phones that will allow them to better compete with Apple.
Among the products expected to benefit from this new approach is Samsung’s flagship trident, Galaxy S23, Galaxy Z Fold 5and Galaxy Z Flip 5.
While it hasn’t been officially announced, the Galaxy S23 lineup is expected to have the chip Snapdragon 8 Gen 2 Qualcomm, which was one of the first steps in Samsung’s quest to make phones more competitive.
However, this approach will likely be on Samsung’s Galaxy A series, which is less focused on the entry-level market.
