Reels on Instagram, a new springboard for everyone to stardom?

A new surface on Instagram, Reels allows you to create short formats, some of the users of which are already stars. Decryption of a phenomenon 3.0.

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Fini The Voice, finished The best pastry chef, out France has an unbelievable talent… The new way to make yourself known is called Reels (to understand, “cinema reel” in French) and can be found on Instagram. Launched last August, this new surface makes it possible to create videos shorter than a story and to share it, no longer to its subscribers, but to the whole world. Thus, young dancers, anonymous illustrators and budding comedians are making a name for themselves thanks to the application. Tour of French horizons of these new instagrammers-influencers.

Glory to street art

They are called Mr Boris Becker, the Ghettos Twins, or even Maïmouna and in a few videos have become stars of the network. Combining dance and comedy, @mr_boris_becker saw a real success on Reels, in particular thanks to videos of him in the metro which earned him quickly more than 300,000 subscribers. Brothers and cousins ​​from Saint-Nazaire, @ghettostwins_ imagine feel good choreographies that seduced the rapper Cardi B in person. One of their famous videos already has 3 million views. True phenomenon of the moment, the Toulousain Yanis (@superboumj) grew from 20k to 100k subscribers and became known around the world, especially in the United States, with a very silly concept: inviting passers-by to dance with him in the street. Pola Freestyle, vice champion of freestyle, where one juggles with a ball, hits the mark on the application and among the “top views”, the social network raises the choreography of @jennybsg (seen 42.3 million times), and that of @aboufreestyle which achieved 54.6 million views for its moonwalk and balloon.

Humor, glory and subscribers

Format dedicated to creatives, Reels also attracts artists of all kinds and comedians. Proof with the account of @itscrazysally, a young woman who mixes laughter, beauty and lifestyle, but also that of @fredstauffer, a photographer who made himself known with his quirky montages, or @natachabirds, a specialist in drawings and animations. Author and illustrator of comics, Mayada seduces with his sketches that come to life and the artist Deduce caught Alicia Keys’ eye with her illustration video set to music. “Reels was created in response to a strong demand from our community to create video formats centered around expression. Before the launch of this surface, 50% of the Feed’s videos were less than 15 seconds long, so there was a real demand for shorter, fun and lighter formats, ”reveals Guillaume Thévenin, Strategic Partnership Manager at Instagram. And he adds, “The advantage and the real difference of Reels over other formats is that a video can potentially be exposed to Instagram users around the world. Anyone can create their content, create their community and build loyalty, which is fairly new on the social network. ”

Take action

Characterized by a movie clapperboard on the Instagram home page (small central icon between the magnifying glass and the purse), Reels gives direct access to the camera. Many tools are then available and allow you to make an original video of 30 seconds maximum. Music, filters, “edit”, “speed up”, “slow down”, “cut”, “edit” … The different options are rather easy to use and allow you to imagine playful mini-films to share with your subscribers or with the whole world. All with the same moderation tool as for other Instagram content. The novelty ? The Remix feature, which allows you to create your own Reel alongside those of your favorite creators. To your play palettes!