Redefining Schufa: Striving for Transparency and Changing Public Perception

The credit agency Schufa is a powerful institution in Germany. She has data on more than 60 million people, and her assessment of someone’s creditworthiness determines the future of many people every day. If your own value is low, you can only get a rented apartment or a loan with a bang and bang. The respect that many people have for Schufa is correspondingly high. Their boss, Tanja Birkholz, would like to change that. Instead of “non-transparent” and “scary”, people should prefer to associate other words with the Schufa. Transparency for example.