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Recruitment Difficulties in Hairdressing Sector: Manager Offers Tailor-Made Conditions but Receives No Applications

Recruitment difficulties in certain sectors are getting worse. Hervé Boibessot, manager of a hair salon in Toulouse in Haute-Garonne, offers tailor-made conditions to try to recruit a new employee. But no application has reached him.

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“No CV, no cover letter, I’ve never seen that!” Hervé Boibessot, manager of a hair salon in Toulouse in Haute-Garonne and a second in Mazères in Ariège cannot believe it.

A month since he posted a recruitment ad remained unanswered. However, its need is urgent. One of its employees in Toulouse had to leave his post for health reasons. After a month without a response, the hairdresser and barber known for his appearances on the show Large family, life in XXLreposted his ad on the social network Linkedin, being very open about working conditions: “If you are an experienced barber and you want to work in the city center of Toulouse, I offer you tailor-made work: I am open to the remuneration, you will choose your working days (and rest days, possibility of having your Saturdays) your schedules”he wrote in his announcement.

Optimal conditions which, he hopes, will decide future candidates to come for a job interview. The manager is looking for an experienced hairdresser, but above all very motivated. But recruiting in this sector has become very complicated. “Since Covid, things have deteriorated”analyzes the former official hairdresser and barber of the 2015 Tour de France, who nevertheless enjoys a good reputation.

Arriving in Toulouse in 2006, he first opened a small salon in the Pink City, avenue de la Gloire. Then a second, much larger one, with partners, in the Carmes district, which he managed with partners. “I then wanted to return to a more family structure. As I am the father of 8 children, I wanted to settle in the countryside in Mazère by opening a small salon with a concept store called “In the name of the father”.

Some of his Toulouse clients have remained loyal to him and come to have their hair done there. “But as not everyone can travel to Ariège, I reopened a family salon in Toulouse, of the same name, rue d’Astorg.” It is therefore for the latter that he seeks to recruit.

As with his colleagues in the profession, he notes that this service profession is struggling to remain attractive. “It’s a manual job and very poorly paid, explains Hervé Boibessot. With my wife, we have always made the bet to pay our hairdressers better, at home our hairdressers-barbers earn 1800 euros per month net for 35 hours of work.” The average salary is 1300 euros net per month. “We know how to be grateful to our employees, which is probably why we keep them too. We also give them one Saturday off per month.”

For Romain Mouynet, regional president of the National Union of Hairdressing Companiesthe main union of the profession in the sector “faces a shortage of apprentices following the removal of aid by François Hollande before Emmanuel Macron reinstated it. We are in the trough.” According to Unec, the sector has 101,900 establishments in France and employs 179,700 workers, including 108,900 employees (including work-study students).

The profession must also face new conditions of exercise. More and more hairdressers are choosing to set up on their own with self-employed status to decide their hours. “Many no longer want to work on Saturdays, but it’s complicated not to work when the customers are there. On Saturdays, we generate 30 to 40% of our turnover. We are a service profession, so we have to serve people!” estimates the president of Unec.

A choice that is not always sustainable. “They are alone and after three years, they are caught up by the costs. And who says more self-employed, says fewer hairdressers to train apprentices”, he emphasizes again.

Hervé Boibessot decided to be very flexible, to be able to hire a new employee in his Toulouse salon.

2024-03-11 05:00:27
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