March 21, 2023 at 4:10 PM by Dridi Amichi
Retired from tennis since last September, Roger Federer now devotes himself to his business activities. On Runninga Swiss brand with which he was a partner and of which he is now the co-owner, has formalized the arrival of two ambassadors from the world of the yellow ball. World number one Iga Swiatek, as well as young American hopeful Ben Shelton.
Iga Swiatek becomes ambassador for On Running, Federer’s brand
It was via her social networks that Iga Swiatek announced the news. “I am thrilled to announce that I am the first female tennis athlete at On”, she wrote on Monday. The Polish tennis player with three Grand Slam titles therefore leaves her former equipment supplier Asics, to become a global ambassador for On Running, whose clothes and sports shoes she will wear. She’s not the only one promoting the Swiss legend’s co-owned sponsor, as 20-year-old American tennis hopeful and Australian Open quarter-finalist Ben Shelton leaves New Balance and also becomes a partner. of the brand.
Federer welcomes the arrival of Swiatek and Shelton
Following this announcement, Roger Federer spoke and praised the two new figureheads of the sponsor. “Iga and Ben represent the next generation of world-class talent. Both players demonstrate On’s competitive spirit and embody current and future champions of the sport. We are happy to welcome them to the On family”, did he declare. It remains to be seen whether they will mark the history of tennis as much as the winner of 20 Grand Slam titles.
