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Record-Breaking National Day Holiday Boosts Mainland China’s Tourism Industry

Mainland China is ushering in its first National Day holiday since the end of the epidemic, which coincides with the Mid-Autumn Festival and has a total of eight days of consecutive holidays. According to information released yesterday by the Ministry of Culture and Tourism of the Mainland (Ministry of Culture and Tourism), the number of domestic tourism trips across the mainland during the National Day holiday this year is expected to reach 896 million, an annual increase of 86%, and domestic tourism revenue is estimated to reach RMB 7 82.5 billion yuan (approximately NT$3.46 trillion), an annual increase of 138%. Some mainland media described it as “the hottest golden week in the past five years.”

The Ministry of Culture and Tourism of the Mainland predicts that during this year’s eight-day holiday that connects the Mid-Autumn Festival and National Day, the cultural and tourism markets in popular tourist cities such as Shanghai, Suzhou, Hangzhou, and Guangzhou in the Yangtze River Delta and Pearl River Delta regions will be extremely hot, with orders for hotels and air tickets already increasing. An increase of at least five times compared with the same period last year.

According to the Ministry of Culture and Tourism, many cities have also increased the supply of products in the tourism market, especially the city’s unique tourism and leisure districts. They are not only an important engine to drive the city’s expansion of domestic demand and promote consumption, but also become a showcase of a city’s culture and image. Important window.

According to data from the mainland online travel platform Fliggy, on September 29, the first day of the holiday, the scale of domestic travel in mainland China has far exceeded the same period in 2019 before the epidemic. Air tickets and hotels have doubled compared with the same period in 2019. Growth of digits and above; China National Railway Group reported that on September 29, mainland China’s railways carried 2.098 million passengers, a single-day passenger volume hit a record high, and it was the first time in history that the number of passengers exceeded 20 million. people.

The National Day Golden Week has also boosted the nearby tourism market. Director of the Hong Kong Cultural and Tourism Bureau Yang Yunxiong said yesterday that it is initially estimated that more than 700 mainland tourist groups, involving about 30,000 people, will arrive in Hong Kong. He also said that these more than 700 mainland tourists (30,000 people) are only 5% of the mainland tourists arriving in Hong Kong, and more than 90% of the other mainland tourists are independent travelers. Hong Kong tourism legislator Yiu Pak-leung said that one million mainland tourists are expected to visit Hong Kong during the Mid-Autumn Festival Golden Week.

Mainland China’s post-epidemic tourism consumption market has recovered. During this year’s May Day and National Day holidays, the number and popularity of tourism in various places has hit new highs, and tourism quality has become the focus of attention. The General Office of the State Council of Mainland China recently issued a document proposing 30 measures to promote the high-quality development of tourism from five aspects.

It mentioned that it will improve the convenience level for foreign tourists and “residents of Hong Kong, Macao and Taiwan” to book scenic spot tickets, purchase car (boat) tickets, and register for accommodation at hotels with valid documents; and improve the use of overseas bank cards and various electronic payment methods by inbound tourists. Convenience and foreign currency exchange; restore various visa-free policies in an orderly manner, and actively study to increase the number of visa-free countries.

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2023-09-30 22:41:51

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