A TIMELESS SUCCESS – While there Launch Ypsilon is renewed (who read more), and waiting for the next generation to debut next year (who to find out more), the manager of the Lancia brand, Luke Napolitano (in the photo above), drew a balance of 2022 for the only model currently in the range: “It was another record year for the Ypsilon. With 41,000 registrations, it continues to dominate among small cars. The brand achieved a market share of 3.1%, up by +0.1 percentage points compared to 2021. After four generations, more than three million units sold, 36 special series, our fashion city car confirms its number one in its category in Italy, as it has been for 11 years, and remains there second best-selling car absolutely on the market. Now, we intend to reaffirm our leadership”.
NEW ADVERTISEMENTS – I prices of the newly renewed model start at € 17,100 (read who the details), which drop to 13,450 thanks to the promotion of the house. And at 11,450 by logging in ecobonus 2023, for those who have a car to scrap. A competitive price list, therefore. And since the Launch Ypsilon especially appreciated by the female public, here is the limited edition bag “E. Marinella by Lancia”: an accessory born from the collaboration between the two Italian brands. As well as in the showrooms of the house, it will be seen in the commercials of the new dedicated communication campaign, starring the actress Cristiana Capotondi, testimonial of the Turin brand.
