The box office of summer movies hit a record high, Hangzhou earned 510 million yuan in box office and ranked sixth in the country
Hangzhou Daily News The box office results of the 2023 summer movies are officially announced: the total box office is 20.619 billion yuan, and the number of movie viewers exceeds 504 million, breaking the box office and number of moviegoers for Chinese movies in the summer. On September 1, the Maoyan Research Institute and Douyin released the “2023 Summer Movie Data Insight Report”. A number of data show that the Chinese film market has fully recovered, the upstream and downstream industry chains have accelerated recovery, and the Chinese film market has shown great potential.
Judging from the city box office list, Hangzhou earned 510 million yuan at the box office, ranking sixth in the country. Shanghai and Beijing ranked the top two respectively, and they were also the two cities with box office exceeding 1 billion yuan. Zhejiang Province ranks third in the country with a total box office of more than 1.6 billion yuan.
In addition to the box office and the number of movie viewers, this year’s summer file also has a number of statistics that set records in film history. The report shows that in 2023, the single-day box office for 72 consecutive days during the summer vacation will exceed 100 million yuan, an increase of 95% compared with the highest number of days in history. More than 2 billion yuan. In the summer of 2019, which had the highest data before, only “Nezha: The Devil Boy Comes into the World” had a box office of more than 2 billion yuan.
In terms of box office performance, the film market has shown great potential. A number of high-quality films were released one after another in the summer file, constantly stimulating the audience’s enthusiasm for watching movies. According to the report, compared with the summer period of 2019, during the summer period of 2023, the average daily box office on weekdays in the broader market will increase by 27% year-on-year compared with 2019, with the highest increase reaching 43.3%, and an increase of more than 10% on weekends.
Compared with the impressive performance of domestic films, the box office performance of imported films this year has been weak, and the proportion of imported films in the summer season has dropped from 36.2% in 2019 to 12.2%. For domestic films, the accumulated achievements are also an opportunity for rapid development.
In terms of moviegoers, the 2023 summer file also shows new changes different from 2019: the proportion of family-style multi-person movie viewing in the 2023 summer file increased by 3% compared with 2019; the 2023 summer file has a downward trend. Significantly, compared to 2019, the proportion of box office in sinking markets has risen from 33% to 36%, and the proportion of box office in first- and second-tier cities has declined; finally, the summer of 2023 will usher in a large number of new audiences for movies.
According to the report, 17.9% of the users who purchased Maoyan tickets during the summer vacation were watching movies through the Maoyan ticketing platform for the first time. Among them, 19.6% of the new audiences came for “The Missing Her”, 17.4% of the new audiences favored “All or Nothing”, “In the Octagonal Cage” and “Fengshen Part I” followed closely with 11.6% and 10.2% respectively . In contrast, imported films are not very attractive to new audiences.
In terms of content and subject matter, this year’s summer film covers various types such as suspense, action, animation, comedy, sports, etc., and on the basis of traditional commercial types, elements such as social topics and special groups are superimposed to enrich the content of the film. Expanded the audience and discussion heat of the film.
It is worth mentioning that behind the breakout of various types of films this summer, a group of new filmmakers have entered the public eye. For example, “All or Nothing” was directed by a new director bidding for the Olympic Games, “The Missing She”, “In the Octagonal Cage”, “Three Thousand Miles in Chang’an”, “Tea No. 2 Middle School”, “School Dad” and “I Passed the Storm” were also completed by new directors.
From the report released this time, we can not only see the flourishing of the content of the film, but also see the new growth point of the audience, and feel the high efficiency of the behind-the-scenes publicity.
This summer file is a comprehensive test after the industry has experienced half a year of recovery. Now this impressive report card will open a new page for the film industry in the second half of 2023, and it will also help Chinese films to achieve a perfect ending throughout the year.
