Although many people believe that to post on Instagram – now it can be done from your computer – all you have to do is upload an image and automatically crop it with its native tool, the reality is that your best bet for a networked content strategy. is post photos with the right size for each of the Instagram functions.
Publishing images with the appropriate size maintains them in quality and improves account visibility.
The Instagram algorithm attaches more and more importance to the quality of the content, being the size of the images and videos we publish one of the factors that will affect the quality. Uploading an image of any size and editing it is not a good idea, as it may get distorted or lose resolution, which will lead us to post a poor quality photo.
Next, we will post a short guide on the right photo sizes for each of the Instagram formats:
– Instagram photos: First we find the traditional Instagram photo. These are square images of 1080 x 1080 pixels. In this case they can be uploaded with a minimum size of 640 x 640 pixels or a maximum of 2048 x 2048 pixels, in both cases they will adapt to the publication and will not lose quality or be distorted.
-Instagram video: As for videos, they should ideally be shot vertically and have an aspect ratio of 9:16. They can also be saved in square format with a size of 600 x 600 pixels, horizontal with 600 x 315 pixels or vertical with 600 x 750 pixels.
-Profile: Profile images should be smaller because if we use a large image, Instagram will compress it and risk losing quality. In this case, the measurements should be 180 x 180 or 110 x 110 pixels.
– Horizontal photo: In case the image is not square, Instagram allows you to vary the format. In this sense, the size of a horizontal photo should be 1080 x 566 pixels or 600 x 600 pixels.
-Portrait photo: If we choose a vertical image, the size should be 1080 x 1350 pixels or 600 x 749 pixels, for a lower resolution.
-Stories: As with stories, images or videos must be posted with an aspect ratio of 9:16. If it is a single image, it can be 1080 x 1920 or 750 x 1334 pixels.
-Rollers: The reels must have the same aspect ratio of videos and stories, 9:16 and a maximum resolution of 1080 x 1920 pixels. Please also note that Reels does not accept photographs.
