The YouTube Work Awards recognize the most creative, innovative and effective campaigns on the video platform throughout 2023.
Los YouTube Work Awards in Spain They held a new edition at the YouTube Arena in Madrid, with the aim of recognizing the work of the most creative, innovative and effective campaigns on the video platform over the last year.
Award winners include Children of Rivera, Telefónica and the Volkswagen Group They have been the main protagonists with two awards each. For its part, ING, Viajes El Corte Inglés and Diageo They won recognition in different categories of the YouTube Work Awards.
«The Beer Staircase of 1906», Hijos de la Rivera campaign, was one of the big winners of the night, taking home the Grand Prix, which recognizes the most effective, creative and innovative project, as well as the All Media Orchestration, the exercise that uses different types of channels to tell his story.
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The most innovative and effective campaigns of 2023
For its part, the campaign «My Movistar: It’s not Black Friday, it’s Better» of Telefónica was crowned the winner of two newly created categories: Best Collaboration: Brand & Creator, a recognition that rewards the campaign that most effectively uses collaborations with content creators to tell its story, and Digital Media Orchestration, a digital project that uses various digital content platforms.
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Furthermore, two brands of Volkswagen Group They have won a prize each. The “CUPRA and Rosalía” campaign for Seat has won in the Best Brand Campaign category, which awards the best brand awareness campaign. While “ID Buzz” from the German vehicle brand won in the newly created category, Best Formats Campaign, for the exercise that uses different types of formats to tell its story.
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The winners of the YouTube Work Awards in Spain
Among the big winners of the YouTube Work Awards are other companies such as ING, El Corte Inglés and Diageo. This year ING, which was already awarded last year in the Best Brand Campaign and Breaking Barriers categories, wins the award for Best Full Funnel Campaign for «Nomads». Being the project that best demonstrates the role that YouTube plays in driving full funnel conversion.
«Marvel at Great Journeys» from El Corte Inglés won the Greatest Sales Impact category, which celebrates the campaign that best shows the use of YouTube to generate sales. While Diageo with her campaign “She”, a story by J & B, was the top winner in the Creative Works category, for its creative execution that generates measurable commercial results.
The YouTube Work Awards break records in their 2023 edition
In its new edition, the YouTube Work Awards in Spain break a record with more than 160 nominations from all types of companies, surpassing the registrations of previous editions. Likewise, at the gala held this September 28, there were the main exponents of Spanish marketing, who were accompanied by Nathy Peluso as a guest artist to liven up the evening and with Mention the Jones and Judith Trial as red carpet interviewers.
In this way, these awards, which are celebrated in more than 15 countries around the world, including the United States, Japan or Colombia, now add more than 200 winners globally, They have also been consolidated in Spain.
In its 2023 edition, the YouTube Works Awards had a jury made up ofr industry leaders in marketing, advertising, media, creativity and content creation to provide diverse and inclusive perspectives in the evaluation process. Likewise, YouTube has worked in collaboration with Kantar y Scopen to ensure an objective, transparent evaluation process with clear criteria that will assess the creative idea and the effective use of media to fulfill YouTube’s strategic role.
The professionals that make up the 2023 jury are: Aitor Goyenechea, Director of Advertising, Brand and Sponsorships at Telefónica / Movistar Spain; Jaime Antoñanzas, presidente de Dentsu Creative Spain; Luis de ValCEO & Founder de YouPlanet; Macarena ReyCEO of Shine Iberia, Marc Elena, Founder and CEO of Adsmurai; Monica MoroFounder & CCO of This is Libre and president of the Creatives Club; Ricardo Zafa, Head of Digital & Communications de Pernod Ricard; y Sebas MurielCEO de GroupM Spain, WPP.
2023-09-29 15:00:17
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