The XXXII International Marketing Congress AEMARK 2021, organized by faculty from the Marketing and Market Research Area of the University of Jaén (UJA) and the Spanish Association of Academic and Professional Marketing AEMARK, came to a close this past Friday with the delivery of its annual awards, which among others went to the Castillo de Canena olive oil company, which received the ‘Recognition of Excellence’, and to the professor at the University of Granada Teodoro Luque Martínez, who was awarded the “Award for Best Career in Marketin ”.
The commercial director of Castillo de Canena, Rosa Vañó, was in charge of collecting the “Award for Excellence in Marketing 2021”. “Both for Castillo de Canena, which is an olive-growing company that from the first moment has been dedicated to the positioning of the brand, and personally for me because of my professional career that I have always focused on marketing, to be awarded this recognition is the best of the awards ”, declared Rosa Vañó, who referred to this discipline as“ complicated but very necessary, and just as important as the quality or R + D + i departments for the company ”.
For his part, the professor of the Department of Marketing and Market Research of the UGR Teodoro Luque Martínez, affirmed that “it is a great honor and a reason for joy” to receive an award given to a professional career of more than 30 years. In this sense, he highlighted the evolution that has occurred in this area in terms of the offer of Undergraduate and Postgraduate degrees. In addition, he expressed his satisfaction with the evolution shown by the UJA faculty, “who, given the deficit that in general there was in the Spanish economy and society with respect to marketing, knew how to focus their research activity on their environment”.
The rest of the winners were: Daniel Belanche, Luis V. Casaló, Carlos Flavián, and Jeroen Scheper, Award for Best Research Article; José Juan Escario, Carla Rodríguez-Sánchez and Luis V. Casaló, second prize for the Best Research Article; Jesús Cambra-Fierro, Iguácel Melero-Polo, Lia Patricio and F. Javier Sese, second prize for the Best Research Article; Paula Bitrián Arcas, Isabel Buil Carrasco and Sara Catalán Gil, Prize for the Best Presentation; Carlos Orús Sanclemente, Raquel Gurrea-Sarasa and Sergio Ibáñez-Sánchez, Award for Best Article Published in the Spanish Journal of Marketing-ESIC; Luis Alberto Casado-Aranda, Carla Rodríguez-Sánchez, Franco Sancho-Esper, Juan Sánchez-Fernández and Ricardo Seller-Rubios, Best Work in Progress; María de los Ángeles Revilla Camacho, Best Reviewer Award for the Spanish Journal of Marketing-ESIC; Sergio Ibáñez Sánchez, Best Doctoral Thesis; Elisabet Mora, Natalia Vila, Inés Küster and Cecilia Ugalde, Best Poster.
More than 230 professionals have attended this congress that has been held since Wednesday 8 in the cities of Úbeda and Baeza, and in which, as in previous editions, the growing international projection, the plenary sessions that have had the participation of international journal editors, lecturers, businessmen and executives and also, the promotion of the participation of young researchers.
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