Jakarta –
Although the world mobile market is being hit pandemic, does not create enthusiasm Realme saggy. Even this Chinese vendor has the ambition to sell 50 million cellphones by 2020.
“We hope to ship 50 million smartphones this year. So that we can achieve 100% YoY growth,” said Ash Bhopla, Sales Manager for Realme Europe during a presentation at the IFA 2020 stage, Berlin, Germany.
“We don’t just want to increase to 100 million per year in 2-3 years. This will make us a mainstream vendor and brand for young people around the world,” he continued.
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Realme is targeting to sell 100 million cellphones per year. Photo: screenshot / detikINET— |
To make this happen, Realme is committed to providing smartphones with performance and designs that are in line with the styles of young people but at affordable prices. Additionally, they will focus on Internet-of-Thing devices (IoT).
With the ‘Smartphone + AIoT’ strategy, Realme has launched a product portfolio covering every price segment, from entry level to flagship class in the past 2 years.
 Smartphone Strategy + AIoT Photo: screenshot / detikINET— |
Realme sets a target to launch more than 50 IoT products in 2020 and 100 products by 2021, so that AIoT devices become part of life and come at an affordable price.
Market development was also carried out. Not long ago Realme started its expansion into Latin America. Colombia became the first country to be visited.
“We plan to add 2 more countries this year. And a year from now, we hope to expand it to five, including Brazil, Mexico, Peru and Chile,” said Giang Cao, Digital Manager for Realme Europe on the same stage.
“We see enormous potential in Latin America. Because it makes us excited to expand there. We want to be a game changer there, and our target is to be in the top 5 in the Latin American market,” concluded Cao.
 Realme expansion to Latin America Photo: screenshot / detikINET— |
Watch Video “Choose Realme C12 or Realme C15? Know the Difference First!“
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(afr/rns)
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