Real Madrid and HP signed a global technology sponsorship agreement at an event in Real Madrid City. As part of this partnership, HP will be the first brand in the club’s 121-year history to have its logo appear on the sleeves of Real Madrid’s jerseys, both in the men’s and women’s first teams and in the youth teams .
Real Madrid President Florentino Pérez and Antonio Lucio, HP’s Global Director of Marketing and Corporate Affairs, signed the agreement in the Real Madrid City boardroom. Carlo Ancelotti, captains Nacho and Modrić and captains Ivana and Kenti Robles also took part in the event. Real Madrid players will wear the new sponsorship for the first time on Sunday February 4th against Atlético Madrid at the Santiago Bernabéu.
This partnership will accelerate the digital transformation of various areas of the club and improve the Real Madrid fan experience at the Santiago Bernabéu, including first-person activations, gaming, programming, business management and much more.
Antonio Lucio: “Two iconic global brands with a shared passion”
Antonio Lucio, Global Director of Marketing and Corporate Affairs at HP, said: “HP and Real Madrid are two iconic global brands with a shared passion: to delight fans, enable exceptional performance and have a positive impact on society. We feel “We are honored to work with Real Madrid and see many exciting opportunities to leverage the power of HP technology and brand to create incredible new experiences for fans while strengthening our shared communities.”
2024-02-02 19:37:40
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