Real Madrid and Bayern Munich will compete in the semi-finals of the Champions League, with the common denominator of enjoying the advertising and economic impact on the sleeve of their shirts, supported by the technology company HP Spanish club, and of Audi to the Germano club, which reports in each case, contracts of 70 million euros and between 50 and 60 respectively, according to unofficial data managed by the marketing department in Europe.
The HP -Hewlett-Packard- patch on the left side of Real Madrid is one of the most visible elements on television. Its size, its beauty, its harmony when it mixes white and blue colors in the white t-shirt, turns the technology company into an attractive visual attraction.
According to a study by Camaleonic Analytics, Real Madrid’s slim logo appeared in the foreground on television against Manchester City for 9 minutes and 36 seconds, which represented a total of 1,223 wins.
Gerard Esteban, co-founder of this technology company that measures advertising results through Artificial Intelligence, suggested the slim strength of Real Madrid as a place for visibility. “The HP logo is well integrated into the shirt, not only in position, but also in size and clarity. It has created a very good qualitative effect. In addition, the contrast of colors favors visibility in a very positive way,” said Gerard Esteban.
In the 121 years of Real Madrid’s history, this association of the logo with the sleeve had never happened before. The club displays it in both the first men’s and women’s football teams and in the reserves.
The alliance, signed by Florentino Pérez, president of Real Madrid, and Antonio Lucio, global director of marketing and corporate affairs at HP, will accelerate, according to both parties, the club’s digital transformation and increase fan experience at the Santiago Bernabéu stadium, including first-person operations, gaming, programming and business management.
We recommend you: These are the clubs that dominate the Champions League revenue
Not only Real Madrid and HP, Audi also sees an advertising effect thanks to Bayern
Bayern Munich, for its part, has worn the Audi logo (four interlocking rings) on its shoulder from 2021 in the Champions League matches, one of its main sponsors and the owner of 8.33 percent of the German team’s shares .
The sponsorship contract with Audi has been renewed until 2029. The Bavaria club receives between 50 and 60 million euros from Audi every year, according to figures published in the special media in Germany.
In terms of economy, the Bayern Munich – Real Madrid duel is led by the Madrid team. He earned a total of 831.4 million euros in 2023, compared to Bayern’s 744 million, according to data from Deloitte’s Football Money League report. Real Madrid, which is in first place in this report, reported 403 million in commercial rights, while Bayern Munich – sixth in this table – reaches 419 million, 16 more than Real Madrid in this commercial sector.
The other semi-final of the Champions League, Borussia Dortmund – PSG is also successful. And both clubs also have advertising up their sleeves. From 2021, Dortmund has been sporting the logo of the logistics and package delivery company GSL. For this advertisement, currently in all competitions, he receives 6 million euros per year, according to unofficial figures.
At the same time, PSG, with a budget that is almost double Dortmund’s -801.8 million vs 420 million-, has financial support in that area of the shirt in April 2022 when Leo Messi was still in the ranks. The company GOAT, an American company that specializes in the sale of sneakers and lifestyle products, gives a contract of 50 million euros over three years to the Parisian club, replacing QNB, a Qatari bank, as sponsorship, according to L’Equipe. PSG sells a million shirts a year.
With information from EFE.
Get inspired, discover and share. Follow us and find what you’re looking for on our Instagram!
2024-04-27 04:08:11
#Real #Madrid #Bayern #advertising #influence #Champions #League
