Convince prospects and customers of the added value of real estate agents is even more important in the current context because professionals must control their cash flow while better defending the fairness of their fees to clients. This can be done by explaining to them the hidden costs of their work.
Clarifying the hidden side of the profession to build trust
First, it is essential for real estate agents to lift the veil on the invisible part of their missions. Showing sellers what happens behind the scenes and explaining the steps that make up a sales mandate helps demystify the added value of the agent, while strengthening sellers’ confidence.
Real estate professionals can rely on their expertise to simplify and make accessible the most technical aspects of their profession. Administrative procedures, precise estimates, legal advice and marketing strategy are all areas in which they provide real value. By anticipating sellers’ frequently asked questions and reassuring them about the management of each step, professionals strengthen their credibility and facilitate sellers’ decision-making.
Source: Karine Mahieux
Stand out through educational support
Then, in a market where 64% of sellers say they have difficulty choosing an agency, the real estate agent must stand out with a personalized and transparent support. This educational approach strengthens loyalty and encourages customers to choose a competent professional, capable of guiding them with precision and serenity through the sales process. By exposing the value of their know-how, real estate agents reassure sellers, often lost in the process, and establish a relationship of trust based on listening and clarity.
Storytelling and social networks, vectors of credibility
By focusing on transparency, pedagogy and one communication targeted on social networks, the real estate agent can thus position themselves as an essential and reliable contact, capable of offering quality service, well beyond clichés.
And because it’s better to laugh about it…
The iceberg theory talking to you? Discover the parody video of Julien Brizetreal estate trainer, who humorously illustrates certain funny situations between real estate agents and their clients!
The day before real estate professionals!
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