Snap Inc (SNAP) recently acquired a 3D human modeling company. It has a lot of potential for online retail. Nonetheless, it has also been criticized for its effect on false memory formation due to the possibility of its abuse.
According to UK accounting records, the Snapchat owned company Snap acquired Ariel AI machine learning software back in September 2020. The majority shareholder in Ariel AI was Evan Spiegel, CEO of Snap, and Bobby Murphy, CTO. While there is no word on the purchase price, sources indicate that it was made for a substantial price. The number is probably seven digits assuming.
Incorporating elements of Artificial Intelligence (AI) into their products is what the Ariel Artificial Intelligence Company does best. Augmented Reality is created by inserting a 3D model into the camera’s field of view. In practice, this is how it works. The image of a person is scanned and then converted into a 3D model on a screen. At the same time, the transmission can take place in a completely different location or be used to visualize the movements of another person.
Fashion, health, fitness, etc. can benefit from the work of Ariel AI. Snap Inc (SNAP) would benefit greatly from such an acquisition as it would significantly expand sales of promotional products and other services. Snapchat mentioned earlier that it will improve the AR filtering experience and make the Snapchat camera smarter as Ariel’s partner.
The Ariel AI technology itself, while viable, has been criticized by practitioners. In particular, images can be generated that are known as deepfakes – objects that are synthesized from real and superimposed elements. Such technology could in the future create false memories and false realities that internet users cannot distinguish from reality. As such, there is a risk that Snap will at some point experience backlash from investors and advertisers due to allegations leading to counterfeiting. As a result of false information, advertisers once announced a boycott of the social network Facebook Inc.
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Snap Inc (SNAP) has done well over the past year. Last year the SNAP increased 177-59% while the inventory increased 177. 01% in the past six months. The SNAP stock has grown 10 09% in the past month, and the quarterly performance is 27. 90%. There was only one negative number and it was the -2 last week’s performance. 33%.
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