Reach the Premium Market, Xiaomi Changes the Logo and This is the Real Meaning

Suara.com – The second day of the Mega Launch event, Xiaomi presents the brand’s first foldable smartphone, the Mi Mix Fold. Not only that, there are other announcements that are no less big, namely a new logo.

Xiaomi’s new logo has arrived and brings a new “Living” brand identity designed by Japanese graphic designer, Kenya Hara.

Reported page GSM Arena, Wednesday (31/3/2021), the big change to the new logo is its rounded edges.

There’s also a new MI typography which adds a more aesthetic, look to the company name alongside the logo.

Also Read:
This is Xiaomi’s Secret to Selling Sophisticated Cell Phones at Low Prices in Indonesia

As citing the company’s official website, Xiaomi determined that it wanted a more vibrant look for its brand identity and one that symbolized its agile nature heading into the next decade.

This new branding aims to further strengthen Xiaomi’s foothold in the premium market, while simultaneously increasing brand awareness with its users, through a new dynamic logo.

The corporate color remains orange to further convey Xiaomi’s vitality and youthfulness. Black and silver will also be used as additional colors to accommodate upscale product line applications.

Xiaomi is adopting a new dynamic logo format for the first time, breaking the traditional rules of using brand logos in the past.

The new logo is not installed in the four square corners, but instead adapts to the content and is placed in the most appropriate position.

Also Read:
Xiaomi Mi Smart Band 6 Officially Introduced, What Are Its Features?

The new dynamic shaped logo, increasingly embracing philosophical thinking, makes the logo truly “Alive”.

The concept of “Living” is Xiaomi’s thinking and response to a turning point in the era of intelligent interconnectivity.

As a technology company, Xiaomi is committed to bringing more innovation around the world and it is important for brands to grow with their users.

Xiaomi is expanding its presence into the premium market, from technology to the art space, from online to offline and around the world.

This new brand identity will propel Xiaomi forward in the coming decades.

– .