Boef has learned in recent years that negativity is a business model. The rapper therefore sticks to the image that sticks to him now, even though he says he is different. He tells that in an interview with Friday Faithful.
“If I could choose between the negative image people have of me or a reputation as a hug Algerian, I would rather have the latter,” the rapper admits. “But very honestly, that sells less.”
Boef allows himself in the Videoland documentary Just crook from a more intimate side and is also opposite Faithful candid. He talks about his childhood with foster parents, who moved from place to place and later divorced. The artist fell between two stools and later ended up in crime. Hip hop became an outlet.
Boef is now not only one of the most popular Dutch artists, but he also has a negative image around him. For example, on New Year’s Eve 2018 when he got a lift from three women and mistook them for ‘kechs’ (whores) on Snapchat because of their clothing. “That was a very stupid comment from me,” the rapper confesses. “In the meantime he noticed how the flow of negativity started to dominate his image.
“Media are also just a business,” says the artist. “Just as I’m trying to sell my raps, media has to generate clicks. I used to take it personally. Now I’m older and I see reality. Why do you see people fall and almost break their necks in home videos? Because then we laugh We somehow enjoy other people who fail, are in pain or go through the dust. “
Boef says he doesn’t want to glorify destructive behavior and is critical of rappers who do. “I want children soon, and I don’t want them to listen to music that says they should have a big knife and stab everyone they come across on the street. That’s not what the street is about. We’re from poor neighborhoods. Many boys and girls see no way out and therefore enter crime. But in the end, the goal must be a better future. “
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