Representatives of M.Video-Eldorado commented to the publication “Vedomosti” said that sales of gaming laptops in Russia over the nine months of 2023 increased by 40%, to 450 thousand units. This assessment was confirmed by the Fplus holding and the distributor Merlion.
If we talk about monetary terms, sales increased by 20%, to 38 billion rubles. Sales of gaming peripherals – by 35%, to 14 billion rubles. The average bill decreased by 15%, to 90 thousand rubles.
MSI has the largest share in the gaming laptop category (42.7% in unit terms), followed by Asus (15.6%) and Haier’s Thunderobot (9.4%). M.Video-Eldorado noted that demand has increased thanks to new models, the emergence of Chinese brands and major releases.
Sales of gaming peripherals on the Russian market over the nine months of 2023 increased by 40%, to 6 million units – the average bill decreased by 4%, to 2,300 rubles
According to Fplus, during the specified period they sold 30.5% more devices, or 224,000 units; Among gaming peripherals, sales of mechanical keyboards are growing most rapidly, amounting to 500 million rubles
An increase in sales of gaming computers and peripherals was also recorded on the Yandex Market and Ozon marketplaces
According to a survey by XYZ School, users have spent 178 billion rubles on gaming peripherals since the beginning of 2023
Most often, gamers from Russia upgraded their keyboard or mouse – 57% of the total
35% purchased speakers or headphones, and 32% purchased monitors. Accessories, such as mouse pads or cable holders, were purchased by 30% of respondents
20% of surveyed gamers acquired a gaming chair, and 18% acquired various gamepads. Webcams purchased 10%, and VR devices – 5%, the company calculated. At the same time, the average bill was 21,000 rubles – it was greatly increased by purchases of expensive VR helmets
According to M.Video-Eldorado, among the most popular manufacturers of accessories are 4Tech (Bloody), Logitech, Razer, HyperX, Defender, JBL; Among the new ones are Thunderobot and Dareu
Vedomosti’s interlocutors note that the growth in sales of gaming laptops is associated not so much with an increase in demand, but with an increase in supply and the revival of the economy after the crisis of 2022.
2023-11-07 16:40:00
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