Translated by
Anne SCHILLING
Published on
Jul 11, 2023
After a four-year hiatus from official shows in the Big Apple, Ralph Lauren will return to New York Fashion Week with a show in September.
See the catwalk Ralph Lauren – Spring/Summer 2023 – Women’s collection – Los Angeles – © ImaxTree
The iconic American designer will host a show on Friday, September 8, at a location that has yet to be revealed. Her decision will give a real boost to New York Fashion Week, which has seen designers as famous as Marc Jacobs, Tommy Hilfiger and Tom Ford frequently hold shows outside of New York, and even overseas, in recent years. Even Thom Browne, the chairman of the Council of Fashion Designers of America (CFDA), the governing body of American fashion, held a show in Paris last week, in the middle of the high season. sewing.
This news, first reported by WWD, comes against the backdrop of a strong revival of the brand. Thus, in May, shares of Ralph Lauren rose 8%, after the house announced unexpected profits for the fourth quarter. The company forecast fiscal 2024 revenue to grow in the low single digits, at fixed exchange rates. Analysts expect an increase of 5.6%, to reach 6.73 billion dollars, or 6.12 billion euros.
Ralph’s last parade as part of New York’s official calendar was on September 7, 2019, when he established Ralph’s Club, a jazz club, located at 48 Wall Street. Dressed in an impeccable white tuxedo, Ralph welcomed guests to his one-night restaurant, as the models paraded past the bar, past an audience of elegantly dressed guests and to great love song classics performed by Janelle Monáe, perched on a table as a stage.
Since then, Ralph Lauren has organized a gala in October 2022 in a botanical garden in Los Angeles, attended by such prestigious personalities as Jennifer Lopez, Ben Affleck, Diane Keaton and Laura Dern.
Ralph Lauren also presented an off-plan parade in New York in March 2022 at the heart of MoMA, the Museum of Modern Art, in homage to the great era of jazz.
In June, the house of Lauren also returned to Milan Men’s Fashion Week, after a four-year absence, by presenting a Purple Label collection entitled “Dolce Vita”, within the prestigious Ralph Lauren Palace.
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2023-07-11 14:03:41
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