The return to the hot movie market is bringing people a more exciting movie-watching experience! From the beginning of 2023 to the present, domestically produced movies have continued to be good, bringing more and more people into the cinema. At the same time, the long-tail effect of popular movies has also been continuously strengthened. After these popular movies were released from theaters, they did not “talk to the audience” Goodbye”, instead, various movies have been launched on the large screen of smart TVs one after another. People can continue to watch their favorite movie blockbusters for the second time or even N times through the TV at home. At present, with the arrival of the Mid-Autumn Festival and the National Day holiday, with the collaboration of licensees, content parties and other partners, Rainbow Cube Company has prepared a holiday “film and television feast” for users through its Honglingjin platform. Users can open the Honglingjin platform You can continue watching movies on the platform.
According to an in-depth report on the film and television theater industry released by Huaxin Securities, the national box office in the 2023 summer season (June-August) reached 18.76 billion yuan (excluding service fees), an increase of 126% year-on-year in 2022 and the highest in the past seven years. The summer box office hit a new high, surpassing pre-pandemic levels. At the same time, the number of summer moviegoers reached 504 million, which also exceeded the 502 million in 2019. According to statistics, the top three box office hits in the summer of 2023 are “Desperate”, “Her Disappearance” and “Fengshen Part 1: Chaoge Fengyun”, followed closely by “The Octagonal Cage”, ” “Thirty Thousand Miles from Chang’an” and other high-quality films that have also received rave reviews.
Rainbow Cube Company uses the Honglingjin platform to bring Changhong TV home users a rich variety of film and television content experiences that follow current hot topics, and makes targeted recommendations for users with different preferences during popular movie viewing periods such as summer movies, using personalized The experience enhances the value of the big screen. Through Changhong’s variety of ultra-high-definition and ultra-large-screen smart TVs with 4K and even 8K resolutions, Honglingjin users can enjoy a super immersive and high-quality movie experience at home, and enjoy comfortable and private entertainment time, regardless of time and movie schedules. Restrictions and freedom to choose film and television content.
In addition to movies, Honglingjin can also provide home users with more types of audio-visual content and large-screen gameplay, popular TV series and popular variety shows, music karaoke, large-screen cloud games, large-screen education, large-screen fitness, etc. to support the living room Switch between different scenes and adapt to multiple needs to further enhance the playability of smart TVs.
Recently, Changhong released a blockbuster new product – ARTIST Star Foil Art TV, which adopts an ultra-thin wall-mounted design and has a super picture quality level of 20736 partition MiniLED backlight, 8000nits XDR brightness, and 110% DCI-P3 wide color gamut. In addition, for the first time, a TV is equipped with the AI large model “Venture Picture” capability, showing its strong software and hardware innovation capabilities. Watching the above-mentioned popular movies together will surely bring a new movie-watching experience.
At present, movie theaters and home smart TVs are in a complementary and mutually reinforcing relationship. The bulk of the revenue that has brought about the reversal of the film industry’s predicament naturally comes from theaters. Under the publicity effect generated by box office, word-of-mouth and other data, more people can conveniently access these high-quality contents on home smart TVs through the Internet. It can be said that it continues to promote the development of the film industry from different scenes and tracks.
Rainbow Magic Cube and Rainbow Lingjin are continuously strengthening cooperation with content providers such as Tencent, Ai, and You, to bring more high-quality cinema blockbusters into TVs and users’ living rooms. At the same time, rich film and television operating activities can more effectively attract families Users’ attention provides a direct window to high-quality content. With the further recovery of the domestic film market and the progress of TVs in comprehensive attributes such as picture quality, we will see an overall improvement in the home viewing experience in the future.
During the eight-day Mid-Autumn Festival and National Day holiday, Honglingjin has prepared a full set of holiday plans for users, including watching movies + dramas + games, children + education, karaoke + fitness, topics + discussions, allowing you to play with TV and have fun all at once !
