n### Rag & Bone’s Evolution Under Guess and WHP Global: A Year After Acquisition
New York-based fashion brand Rag & Bone recently made waves at the Pitti Uomo 107 menswear show, showcasing its latest collection and offering insights into its operational transformation. This milestone comes nearly a year after the brand was acquired by Guess in collaboration with brand management firm WHP Global.
The acquisition marked a important shift for Rag & Bone, which is now fully controlled by Guess in terms of its operating activities. The Los Angeles-based fashion giant, founded by the French marciano brothers, also jointly owns the brand’s intellectual property with WHP Global. This partnership has allowed Rag & Bone to leverage Guess’s operational expertise while maintaining its distinct identity.
At Pitti uomo 107, Rag & Bone not only unveiled its latest menswear collection but also highlighted its strategic evolution under its new ownership. The brand’s presence at the prestigious event underscores its commitment to innovation and growth in the competitive fashion landscape.
Key Highlights of the Acquisition and Its Impact
Table of Contents
- rag & Bone’s Strategic Expansion Under New Leadership
- Rag & Bone Reports Strong 2024 Revenue Growth and Ambitious Expansion Plans
- Rag & Bone: A Deep Dive into Growth, Expansion, and Innovation
- Q: What are Rag & Bone’s key performance metrics for 2024 and 2025?
- Q: What is Rag & Bone’s global expansion strategy?
- Q: How does Rag & Bone’s product range and pricing align with its market positioning?
- Q: What are Rag & Bone’s workforce plans amid its global expansion?
- Q: Can you share details about Rag & Bone’s Fall/Winter 2025-26 collection?
- Q: What makes Rag & Bone’s Fall/Winter 2025-26 collection unique?
- Conclusion
| Aspect | details |
|————————–|—————————————————————————–|
| Acquisition Date | First quarter of 2025 |
| acquisition Partners | Guess and WHP Global |
| guess’s Contribution | $56.5 million, with a potential maximum earnout of $12.8 million [1] |
| Operational Control | Guess manages Rag & Bone’s entire operating activities |
| Intellectual Property| Jointly owned by Guess and WHP Global |
The acquisition has been a game-changer for Rag & Bone, enabling it to expand its reach and refine its operations. Guess’s investment of $56.5 million, with the possibility of an additional $12.8 million earnout, reflects the brand’s potential for growth under its new leadership [1].
As Rag & Bone continues to evolve, its collaboration with Guess and WHP Global promises to bring fresh perspectives and opportunities. The brand’s recent showcase at Pitti Uomo 107 is a testament to its resilience and adaptability in an ever-changing industry.
For more updates on Rag & Bone’s journey under its new ownership, stay tuned to our coverage of the latest developments in the fashion world.
rag & Bone’s Strategic Expansion Under New Leadership
Rag & Bone, the iconic fashion brand known for its fusion of British tailoring and American workwear, is charting an aspiring new course under the leadership of Executive Chairman Andrew Rosen. Appointed less than nine months ago, Rosen is steering the brand’s strategy alongside Guess co-founder Paul Marciano, Guess CEO Carlos Alberini, and WHP Global’s Yehuda Shmidman.
In an exclusive interview with Fashion Network, Rosen shared insights into the brand’s post-acquisition journey and its future plans.
“What Guess and WHP appreciated the most about Rag & Bone were the brand’s strength and its loyal clientele,” Rosen explained. The partnership aims to amplify the brand’s presence through strategic marketing,retail expansion,and new activations,especially in Europe.This year, Rag & Bone plans to open several monobrand stores in Northern Europe, leveraging Guess’s established infrastructure and resources across the continent.
New Leadership and creative Talent
To support this growth phase, Rag & Bone has tapped into Guess’s european network while also welcoming new talent. In January 2024, renowned designer Robert Geller joined the brand as its menswear designer.“Both we and our customers are really excited about what he has created for us,” Rosen said. geller’s extensive experience is expected to elevate the brand’s menswear collection, further solidifying its position in the competitive fashion landscape.
Expanding the Product Range
Rag & Bone’s current range is celebrated for its blend of traditional British tailoring and classic American workwear, with denim products being a standout category. Looking ahead, the brand plans to broaden its lifestyle assortment through collaborations in categories like watches, handbags, and eyewear.
The brand’s recent participation in the Pitti Uomo show signals its intent to strengthen its foothold in Europe, starting with Italy.
Key highlights
| Aspect | Details |
|————————–|—————————————————————————–|
| Leadership | Andrew Rosen, Paul Marciano, Carlos Alberini, Yehuda Shmidman |
| Expansion Focus | Europe, with monobrand stores in Northern Europe |
| New Talent | Robert Geller, Menswear Designer |
| Product Expansion | Watches, handbags, eyewear collaborations by 2025 |
| Recent Milestone | Participation in Pitti Uomo, signaling European growth |
A Radiant Future Ahead
With a clear strategy, new leadership, and a commitment to innovation, Rag & Bone is poised for a dynamic future. As Rosen aptly put it, the brand’s strength lies in its loyal clientele and its ability to evolve while staying true to its roots.
Stay tuned for more updates as Rag & Bone continues to redefine modern fashion.
For more insights into the fashion industry, explore our coverage of Calvin Klein and Theory, two brands that have shaped Andrew Rosen’s illustrious career.
Rag & Bone Reports Strong 2024 Revenue Growth and Ambitious Expansion Plans
Rag & Bone, the contemporary fashion brand known for its premium designs, has announced a significant revenue increase of over 20% in 2024 compared to the previous year. The brand’s success is driven by its strong presence in the domestic market, with the USA accounting for over 75% of its business. However, Rag & Bone is setting its sights on global expansion, with plans to strengthen its footprint in Europe and beyond.
Revenue Breakdown and Forecast
in 2024, Rag & bone’s revenue growth was fueled by its direct-to-consumer (DTC) channels, which make up 60% of its business. The brand operates over 50 monobrand stores worldwide, including locations in the USA, the UK, Australia, and Japan. Additionally,it is distributed through multibrand retailers in 53 countries and maintains a highly efficient e-commerce platform.
Looking ahead to 2025, the brand expects to maintain or even exceed its 20% growth rate. This optimism is tied to its strategy of broadening product categories and expanding its presence in both direct retail and wholesale channels.
| Key Metrics | 2024 | 2025 Forecast |
|————————–|——————————|—————————–|
| revenue Growth | Over 20% | 20% or higher |
| Domestic Market Share | 75% (USA) | N/A |
| DTC Channel contribution | 60% | N/A |
Global Expansion Strategy
Rag & Bone’s global ambitions are taking shape with a focus on Europe. The brand plans to open its first store in Amsterdam, followed by potential entries into Sweden, Norway, and Belgium. A significant milestone in this expansion is the upcoming 2,000-square-meter flagship store in Düsseldorf, which will be its second physical store in continental Europe. Additional locations are planned for Munich, Hamburg, Berlin, and a third store in the UK.
The brand’s participation in Pitti Uomo,a leading menswear trade show,underscores its commitment to reaching new audiences and solidifying its presence in the European market.
Product Range and Pricing
Rag & Bone’s product offerings span a wide price range, catering to the top end of the contemporary market. T-shirts start at €90, jeans at €200, and tailored items at €500. The brand’s outerwear and leather products can reach up to €2,400, reflecting its emphasis on design and quality.
Workforce and Future Hiring
Currently, Rag & Bone employs about 500 people in the USA. As part of its global expansion strategy, the brand plans to increase its workforce to support new store openings and market entries.
Conclusion
Rag & Bone’s impressive 2024 performance and ambitious plans for 2025 highlight its commitment to growth and innovation. With a strong foundation in the USA and a clear strategy for global expansion, the brand is poised to strengthen its position as a leader in the contemporary fashion market.
For more updates on Rag & Bone’s latest collections and store openings, visit their official website.Rag & Bone’s Fall/Winter 2025-26 Collection: A Nostalgic Ode to New Wave Culture
Rag & Bone has once again proven its mastery of blending heritage with innovation. The brand’s latest Fall/Winter 2025-26 collection, titled ‘This Must Be the Place’, debuted at Florence’s prestigious Pitti Uomo, capturing the essence of New York’s vibrant early 80s scene. Inspired by the New Wave music movement, the collection is a harmonious mix of punk, pop, and avant-garde influences, paying homage to the era’s rebellious youth culture.
The collection is a visual narrative of retro-futurism, seamlessly combining tailored pieces, refined outerwear, and cozy knitwear. A standout feature is the brand’s renewed focus on denim, introducing a groundbreaking line called ‘Infuse’. Crafted from raw denim and subjected to a meticulous finishing process, ‘Infuse’ delivers fresh, authentic looks that redefine modern denim.Rag & Bone’s commitment to quality and innovation extends beyond design. The brand’s manufacturing strategy is as diverse as its creative vision. While less than 10% of its products are made in the USA, Rag & Bone sources fabrics from top global producers and manufactures in some of the world’s leading factories.This approach ensures that each piece meets the brand’s high standards of craftsmanship and contemporary appeal.
the collection’s debut at pitti Uomo was a testament to Rag & Bone’s ability to balance timeless essentials with trend-forward elements.From tailored blazers to statement outerwear, each piece tells a story of individuality and self-expression, rooted in the energy of a bygone era.
For those eager to explore the collection further, the Pre-Fall 2025 lookbook offers a glimpse into the brand’s evolution, while WWD’s photo gallery captures the essence of Rag & Bone’s latest offerings.
| Key Highlights of Rag & Bone’s Fall/Winter 2025-26 Collection |
|——————————————————————|
| Inspiration: New Wave music movement, 1980s New York |
| Key Pieces: Tailored items, sophisticated outerwear, knitwear|
| Innovation: Debut of ‘Infuse’ denim line |
| Manufacturing: Global sourcing, top-tier factories |
Rag & Bone’s ‘This Must be the Place’ is more than a collection—it’s a festivity of cultural nostalgia and modern craftsmanship. Whether you’re drawn to the bold denim innovations or the timeless tailoring, this collection invites you to embrace the spirit of individuality and creativity. Explore the full range and discover your next statement piece today.
Rag & Bone: A Deep Dive into Growth, Expansion, and Innovation
Q: What are Rag & Bone’s key performance metrics for 2024 and 2025?
A: In 2024, rag & Bone achieved over 20% revenue growth, wiht a 75% domestic market share in the USA. The brand’s direct-to-consumer (DTC) channel contributed 60% to its overall revenue. For 2025, the company forecasts continued revenue growth of 20% or higher. While specific market share and DTC contributions for 2025 are not disclosed,the brand remains focused on sustaining its momentum.
Q: What is Rag & Bone’s global expansion strategy?
A: Rag & Bone is aggressively expanding its presence in Europe. The brand plans to open its first store in Amsterdam,followed by potential entries into Sweden,Norway,and Belgium. A major highlight is the upcoming 2,000-square-meter flagship store in Düsseldorf, marking its second physical store in continental Europe. Additional locations are planned for Munich, Hamburg, Berlin, and a third store in the UK. participation in pitti Uomo, a leading menswear trade show, further underscores its commitment to the European market.
Q: How does Rag & Bone’s product range and pricing align with its market positioning?
A: Rag & Bone caters to the top end of the contemporary market, offering a wide price range. T-shirts start at €90, jeans at €200, and tailored items at €500. The brand’s outerwear and leather products can reach up to €2,400, reflecting its emphasis on design and quality.
Q: What are Rag & Bone’s workforce plans amid its global expansion?
A: Currently,Rag & Bone employs about 500 people in the USA.As part of its global expansion strategy, the brand plans to increase its workforce to support new store openings and market entries.
A: Titled ‘This Must Be the Place’, the collection debuted at Pitti uomo and draws inspiration from the New Wave music movement and 1980s New York. Key pieces include tailored items, complex outerwear, and knitwear. A standout innovation is the debut of the ‘Infuse’ denim line, crafted from raw denim with a meticulous finishing process. The brand sources fabrics and manufactures globally, ensuring high standards of craftsmanship.
Q: What makes Rag & Bone’s Fall/Winter 2025-26 collection unique?
A: The collection blends retro-futurism with modern craftsmanship, celebrating individuality and self-expression. From tailored blazers to statement outerwear, each piece tells a story rooted in the energy of a bygone era.The ‘Infuse’ denim line redefines modern denim, while the brand’s global manufacturing strategy ensures quality and contemporary appeal.
Conclusion
Rag & Bone’s extraordinary 2024 performance and ambitious plans for 2025 highlight its commitment to growth and innovation. With a strong foundation in the USA and a clear strategy for global expansion, the brand is poised to strengthen its position as a leader in the contemporary fashion market. The Fall/Winter 2025-26 collection, ‘This Must Be the Place’, further cements its reputation for blending cultural nostalgia with modern craftsmanship. Explore the full range and discover your next statement piece today by visiting their official website.
