Radio Host Goes Viral After Tow Truck Incident, Lands Big Sponsorship Deal with Toyota

A radio host and comedian from Outaouais publishes a photo on his social network where we see him freeing his girlfriend’s car from a snowbank by towing it with his own vehicle.

“My girlfriend doesn’t like my tank. Too old, too old, it’s hanging around, yay ugly.

This morning my old milk tank pulled it out of the snow.

Checkmate baby.»

It was this photo of a “homemade” towing published on social networks that started it all. (Photo taken from facebook/Courtesy)

So much for context.

But where the story gets interesting is after reading the reactions that followed.

Aside from the approximately 6,600 likes, 300 comments and 70 shares, it was the “battle of the builders” that followed that caught my attention.

Two days after the publication of this photo, Phil Brown — since it’s him we’re talking about — received a surprising offer from Toyota Canada, coming from the Japanese manufacturer’s marketing director.

“We saw your post during the snowstorm this week and would like to discuss a possible partnership with Toyota.”

(Screenshot)

Well, there is nothing particularly exceptional about this reaction. This is a marketing director obviously looking for a publicity stunt.

But now a competing manufacturer is adding more.

Honda Canada outbids.

“Hi Phil [nous voilà un peu plus familier], we have just seen your publication with one of our competitors and we think we have a slightly more attractive offer. Come back to us quickly if you’re interested.”

(Screenshot)

And that’s not all.

A Volvo dealership in Quebec also puts its two cents in. But I admit that this comment really made me laugh.

The “Volvo of Quebec” is the subject of this publication.

(Screenshot)

The influenced influencer

It is known that public figures are constantly asked to endorse different consumer products.

On the other hand, there are some who stay away from binding advertising contracts. But, on the other side of the spectrum, those who are called “influencers” are not too pressured to accept everything that is offered to them.

I am not saying, here, that this is the case for Phil Brown, I simply believe that the interest of certain companies in this type of advertising is real and increasingly growing.

And in a similar case, is the influencer not “influenced” by his sponsor?

Can we really blindly trust the person we “follow” on social networks?

How can we ensure the rigor and objectivity of this “personality” in the face of the product he endorses?

In fact, we don’t know anything about it.

And to tell the truth, who among us would remain independent in the face of a large automobile manufacturer that would offer us a new car for free?

Asking the question is a bit like answering it, don’t you think? But let’s ask it anyway.

So Phil, when will you get your new tank?

And like every good question has its “sub-question”, is your girlfriend going to start a podcast and drive a Volvo?

In the end, this simple photo published on his Facebook page allowed Phil to drive a pick-up. And for those most curious, it was Toyota that won!

Phil Brown surrounded by people from Toyota Gatineau in front of his new van. (Photo taken from facebook/Courtesy)

2024-01-18 00:05:42
#story #tank