Marketers and media makers will meet in Cologne on April 26th and discuss the relevant audio strategies for current brand communication. The debate is about what sustainable advertising strategies are in uncertain times. How brands should reposition themselves. And what role artificial intelligence (AI) plays in this.
Learning from selected experts is the motto of the Radio Advertising Summit. Representatives of two very different companies will present how they deal with this challenge on stage: Dr. Christian Hahn, VP Marketing Communications Strategy & Media at Deutsche Telekom, and Jule Bosch, futurologist, author and founder of the start-up WHAT THE FISH!, give a practical deep dive into the respective corporate culture. What do new and established brands have to consider? Answers and discussion will be available live at the Radio Advertising Summit.
When everything changes, it’s even more important to be loud and to be heard. A media withdrawal is therefore counterproductive for brands. Continuity and at the same time agility are required to ensure lasting crisis resilience and relevance in the changing realities of consumers’ lives.
dr Julia Rösler, freelance management consultant and expert in brand management, communication and business transformation, gives recommendations at the Radio Advertising Summit on how brands should act in uncertain times. And it answers the crucial question: how do I stay relevant as a brand?
Experience is important for everyone
The Radio Advertising Summit stands for practical dialogue. That’s why we want to bring in opinions and experiences from marketing. All those interested take part in the short survey on the changing values in our society and in the advertising and media industry. At the event in Cologne, the radio headquarters will link the findings from the input with the exciting discussions and lectures. Here is the short survey:
All artificial – or what? How AI is changing our advertising world
New technologies bring new opportunities. Artificial intelligence that becomes interactive and enables almost human communication or even becomes creative? Articles and audio contributions can already be researched, written and recorded via ChatGPT with just a few clicks.
One question is therefore obvious: Is the (audio) future AI-controlled?! Nick Sohnemann, founder and managing director of the innovation agency FUTURE CANDY, classifies the current developments and shows what is already possible. Philipp Feit, founder and CCO of the 360-degree audio agency German Wahnsinn, brings insights into the creative application. The participants in his session leave the linear timeline, listen to 360-degree experiences and close their eyes to the immersive sound design for the brand.
The inspiring lectures on stage, exciting discussions and lots of networking are live in Cologne. The location is DIE HALLE Tor 2, the extraordinary event location with industrial charm at Girlitzweg 30.
Core data:
April 26 Cologne / DIE HALLE Gate 2
10:00-11:00 Business Breakfast
11:00 a.m. – 4:00 p.m. Summit
4:00 p.m. – 8:00 p.m. BBQ & Drinks
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RADIO ADVERTISING SUMMIT
The Radio Advertising Summit is the event in the audio world for decision-makers and doers in the advertising and media industry. The organizer of the Radio Advertising Summit is Radiozentrale, the joint platform for German public and private radio stations. The main sponsors are the two marketers ARD MEDIA GmbH and RMS Radio Marketing Service GmbH & Co. KG.
