The Detroit Motor Show will take place from 14 to 25 September 2022. A return after two years of absence that will be greeted at the opening by Joe Biden.
–It was now two years that the Detroit auto show did not see the light in the United States. In question the pandemic of the last years.
This Wednesday, September 14, the show will therefore be his great return with a new approach from organizers.
New date, in September, to be able to organize a party outdoors. But also a trend towards electricity, which it occupies a great place in this 2022 edition.
A radical change
The Detroit post-covid show won’t have nothing more to see with what we could know previously. No more champagne, pastries and big brands international. What Rod Alberts, Executive Director of the Detroit Dealers Association, confirmed to the media :
“We cannot continue to do what we have always done. At some point you have to take risks. ”
The future of trade fairs is in danger e organizers they have to reinvent themselves. Large groups are increasingly abandoning this type of event.
The Detroit show will feature to visitors to test cars center from Detroit. One way street to attract the population and to compensate the absence big brands.
What future for trade fairs?
Unfortunately, Detroit it is not a special case and other fairs around the world are also having difficulties.
A few days ago we were talking to you about the Geneva Motor Show, which will move in Doha, Qatar. And now 4 ans that Switzerland no longer knew this event.
For its part, the Frankfurt Motor Show posed his suitcases in Munich with the theme mobility. Finally during the month of Octoberthe Mondial deauto in Paris should be smaller than it is a few years.
The cause of all this? The cost of a stand at a fair. Indeed, the builders now I prefer to launch new products on line because much cheaper.
Read also:
Ferrari Purosangue (2022): a first 725 HP SUV! (+ images)
Apple: the new feature that can save your life!
Opel Corsa: its “40 years” limited series for € 25,300 (+ optional)
New in Detroit
The big attraction of this beginning of the show there will be the launch of the new mustang da Ford. is the seventh generation of this model.
The Stellantis group also plans to unveil some news during this fair Detroit. It will therefore be necessary watch carefully what is happening on the other side of the Atlantic.
The Detroit show then takes a 90 ° rotation in its organization and its offer. Its purpose is to move away from the grandeur of international trade fairs for approach of the consumer and offer him an experience rewarding.
It could also be like this, like this backup car shows may take place. Detroit expects to host 500,000 visitors during this event.
Tickets are still available for the Detroit Auto Show at Huntington Place.
Get yours today: https://t.co/unoQVWcR57 pic.twitter.com/l68avwXRrO
– Detroit Auto Show (@NAIASD Detroit) September 12, 2022
–
