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Rabanne has been a fixture on the French fashion scene since the brand’s founder Paco Rabanne’s era-defining outfits in the 1960s, but today Rabanne is just as famous for its laid-back wardrobe collections under creative director Julien Dossena.
The launch event was full of celebrities. Cher, Elle Fanning, Peggy Gou, Robyn, Irina Shayk, Iris Law, Alton Mason, Jared Leto ), Damson Idris, Ashley Graham and Tina Kunakey wore the energetic Rabanne H&M collection.
At the event, which recalled the heyday of the late founder Pako Rabanne – the 60s of swing and the 70s of disco, a retro-inspired collection was demonstrated, the price range of which will be from 40 to 600 euros.
The collection will launch in select stores and online at hm.com on November 9, 2023.
“Rabanne has always been a fun brand, and this event reflected the playful vibe of the Rabanne H&M collection. I always want people to feel free when they wear our clothes, so it was great to see guests having fun and enjoying the hedonistic spirit of the collection,” says Julien Dossena, creative director of Rabanne.
“Where else to discover a collection created for moments that will fill the dance floor than in a famous nightclub? It was a pleasure to present the Rabanne H&M collaboration in Paris with our guests, showing the stunning potential of this versatile collection,” says Anna Sofia Johansson, Head of Womenswear Design at H&M head of department and creative consultant.
2023-10-05 21:01:00
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