Chick & Cheez, that’s the name of the newest member of QSRP, the parent company of Quick and Burger King, among others. The first branch opened in Liège, but they are aiming for forty in 2024. This will launch a strong competitor for chicken chains such as KFC, BFC, BelChicken and Hector Chicken. Experts see that chicken restaurants are on the rise.
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Colorful, hip, a bit retro and neon lights on the wall. For example, the first Chick & Cheez presents itself in Liège. The name quickly reveals what is sold here: chicken, and a little cheese. It …
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