Influencer marketing is one of the most important future topics in marketing. In the meantime, four central influencer types have emerged: Classic prominent influencers, social media stars, which can be divided into nano, micro, macro, mega and giga influencers, and corporate influencers and virtual influencers.
This book shows how to choose suitable influencer types for your own company, initiate cooperation and manage it successfully and legally over time.
The content
- Types and size classes of influencers
- Advertising use and effect of influencers
- Prominent influencers and social media stars
- Selection of influencers, channels and content formats
- Corporate Influencers and Virtual Influencers
- Management and monitoring of influencer campaigns
- Legal framework for influencer marketing
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