QuestMobile data shows: iQIYI ranks first in multiple dimensions, with average daily user usage time exceeding 100 million hours in September
Tian Xiaomeng 2022-10-10 19:28:39
In the just past National Day Golden Week, long video content has become a powerful tool for many people at home, and the iQIYI platform has a large number of high quality dramatic and variety content, which has become the best choice for users during this vacation. According to QuestMobile data, during the national holiday from 1st to 6th October, iQIYI was the only long video platform with an average daily active user scale of more than 90 million.The continued dominance of multi-category content has led to user activity and the persistence of users. the way the industry. According to the latest data released by iQIYI, during the national holiday, the average daily active users on the site increased by 11% compared to the previous week, and users’ watch time increased by 20% compared to the previous week. Among them, the watch time of the users of the drama channels increased by 13%, the watch time of the users of the animation channels increased by nearly 50%, the watch time of the users of the variety channels increased by 22 % and the watch time of cinema channel users increased by 34%.
(Image source: QuestMobile comparison of average daily active users of online video platforms from 1st to 6th October)
It’s not hard to find that iQIYI’s data lead in National Day Golden Week isn’t “one-stop,” but has actually taken over September’s content dominance and even the entire Q3. According to QuestMobile data from September, the iQIYI APP ranks first in the industry for key indicators such as user scale, user activity and user persistence and is far from its peers. Specifically, in September, iQIYI APP’s daily average DAU reached 81.6535 million, Tencent Video was 78.3566 million, and iQIYI was leading 4.21%. In terms of cumulative user usage time, the iQIYI APP reached 3,410,384,200 hours, 14.1% and 24.6% more than Station B’s 2,988,877,900 hours and 2,737,065,900 hours of Tencent Video respectively. iQIYI was also the only long-form video platform with an average daily user of over 100 million hours in September.
(Image Source: Comparison of Average Daily Active Users of QuestMobile Online Video Platforms in September)
(Image Source: QuestMobile Online Video Platform Usage Time Comparison in September)
The performance of many popular content on the third-party list also provides evidence of the overall data advantage of the iQiyi platform. In terms of episodes, “Canglan Jue” ranked # 1 in August with a 13.7% market share of Yunhe’s feature films, representing the top three. In the daily market share list of the lighthouse full-screen feature film broadcast, “Punishment” and “Please King” ranked in the top two in September. Additionally, “Canglan Jue” won 13 Maoyan solar crowns and became Guduo popularity champion in August; “Please King” won a total of 20 Maoyan solar crowns and was Guduo popularity champion in September; “Punishment” also won 9 monthly multiples Guduo champion of the daily list. In terms of variety shows, “China Rap Showdown” became the summer season champion this summer with 18.57% of Kuyun’s full-end broadcast market share. The second season of “Annual Comedy Contest” dominated the market share of Maoyan variety shows for 13 days after its launch for two weeks and became the most popular variety show in the third quarter of 2022.
(Image source: Yunhe, Lighthouse, Maoyan, Guduo, Kuyun and other third party data listings)
Throughout the third quarter of 2022, iQIYI continued to produce popular, leading works in multiple dimensions. According to the latest “Third Quarter 2022 Home Drama Market Research Report” released by Yien, although the number of online drama markets has decreased compared to the same period last year, iQiyi’s production capacity is still strong . In the third quarter of 2022, iQIYI will launch a total of 30 series, including 15 exclusive, ranking first among the major video platforms. In terms of broadcast performance, iQIYI’s dramas ranked first in the average broadcast index. “The Secret of the Orchid”, “Please King” and “Basic Law of Genius” not only wiped out the entire platform’s drama broadcast index and TOP3 index solo fiction broadcast, but also became an I user three most popular episodes. In the four main lists of the TOP10 theater broadcasting index across all platforms, the TOP10 exclusive theater broadcasting index, the TOP10 broadcasting volume index, and the TOP10 user popularity, iQIYI is also far ahead of other video platforms in terms of the number of lists.
(Image Source: Yien Data)
From the third quarter to the National Day Golden Week, iQIYI’s astounding overall performance demonstrates the correctness of the “cost reduction and efficiency increase” strategy, which not only lays a solid foundation for creating popular flagship models, but improves also significantly the general content. Performance. It is believed that this effective content methodology explored by iQIYI will continue to bring surprises in the entertainment market.
