Bangkok Marathons: Royalty Takes the Lead, Thousands Follow
Bangkok hosted a spectacular marathon event on December 1st, the Amazing Thailand Marathon Bangkok 2024, attracting over 33,000 runners from 77 countries. Her Royal Highness Queen Suthida and Princess Bajrasudhabimalalakshana joined the race, competing for the royal trophy dedicated to His Majesty the King, generating excitement and locals and international participants alike.
The event, a collaboration between the Tourism Authority of Thailand (TAT), Ministry of Tourism and Sports, the Bangkok Metropolitan Administration, World Athletics, and Thailand Tri League, is part of a five-year agreement to elevate Bangkok as a leading global marathon destination.
The starting line, bustling with anticipation, was set up in front of MBK Center, Phayathai Road, with Sanam Luang, Ratchadamnoen Road serving as the celebratory finish. Notably, marathon legend Eliud Kipchoge, the world record holder with a time under two hours and a two-time Olympic champion, also participated in the 10-kilometer race, adding to the star power of the event.
"It also promotes Bangkok as a sports tourism capital (Sports Tourism) and aims to develop the tourism economy for Bangkok and Thailand," shared event organizers.
"This year there was a record number of participants," stated the organizers, "more than 33,000 people from 77 countries, both Thais and foreigners."
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"Today I joined other royals in running a 10-kilometer distance in the 7th World Tourism Promotion Marathon 2024, AMAZING THAILAND MARATHON BANGKOK 2024′ Running Through the City’, to compete for the royal trophy for Her Majesty the King," stated Her Majesty Queen Suthida. The Queen’s participation symbolizes the event’s call to action: putting Bangkok on the map as a global namesake for marathons.
The success of this marathon is expected to generate over $19 million (650 million baht) in direct and indirect revenue for the Thai economy, demonstrating the potential of sports tourism to drive economic growth.
2024-12-01 00:42:00
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## Royal Run: How Bangkok’s Marathon Is Boosting Thailand’s Global Tourism Goals
Bangkok recently hosted a marathon unlike any other, attracting over 33,000 runners from 77 countries for the *Amazing Thailand Marathon Bangkok 2024*. The event went beyond a typical sporting competition, leveraging the immense power of sports tourism and featuring a surprising royal presence.
To delve into the impact of the marathon, we spoke with **Dr. Prasert Tantavanich**, a leading expert in sports tourism and economics at Assumption University, and **Ms.Jirapha Chanprasong**, head of the Marketing and Communications department at the Tourism Authority of Thailand (TAT).
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### A Stunning Race for a Global Stage
**World-Today-News:** Dr. Tantavanich, could you shed light on the significance of hosting such a large-scale international marathon like this in Bangkok?
**Dr. Prasert Tantavanich:** This marathon is more than just a race; it’s a powerful statement about Bangkok’s ambition to be a leading global destination for sports tourism. Combining the allure of exploring Thailand with the thrill of athletic competition attracts a unique and valuable demographic of travelers.
**World-Today-News:** Ms. Chanprasong, what were the specific goals TAT set out to achieve with the *Amazing Thailand Marathon Bangkok*?
**Ms. Jirapha Chanprasong:**
Our primary objectives were two-fold: to promote Thailand as a premier sports tourism destination and to boost Bangkok’s image as a vibrant and welcoming city.We also aimed to generate revenue for the local economy, create jobs, and showcase the beauty of our country to a global audience.
### The Power of royal Patronage
**World-Today-News:** The presence of Her Royal Highness Queen Suthida and Princess Bajrasudhabimalalakshana adds a unique element to this event. Dr.Tantavanich, how dose this royal participation impact the marathon’s reach and its ability to achieve its goals?
**Dr. Prasert tantavanich:** Their participation elevates the event to a whole new level of prestige and international recognition. It draws global media attention, reinforces Thailand’s image as a culturally rich and welcoming nation, and inspires locals and international participants alike.
**”today I joined other royals in running a 10-kilometer distance… to compete for the royal trophy for Her Majesty the King,” shared Her Majesty Queen Suthida.**
**World-Today-News:** Ms. Chanprasong, how does TAT leverage the royal association in its marketing and promotional efforts?
**ms. Jirapha Chanprasong:** We strategically use images and footage showcasing the Royal Family’s participation across our website, social media platforms, and international marketing campaigns. This association strengthens our message,adds an element of cultural authenticity and creates positive associations with Thailand.
### Running Towards Economic Growth
**World-Today-News:** This marathon is projected to generate millions of dollars for the Thai economy. What specific sectors benefit most from such events, Dr. Tantavanich?
**Dr. Prasert Tantavanich:**
Sports tourism affects a wide range of sectors, from hotels and restaurants to transportation and event management. The influx of international visitors stimulates local businesses, creates jobs, and generates valuable foreign currency.
Ms. Chanprasong, can you provide some concrete examples of the economic impact the *Amazing Thailand Marathon Bangkok* is expected to have?
**Ms. Jirapha Chanprasong:** we estimate the event will generate over $19 million in direct and indirect revenue. This includes spending on accommodation, meals, transportation, souvenirs, and other local services.
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Ultimately, the *Amazing Thailand Marathon Bangkok*, aided by the strong backing of the Royal Family, is proving to be a powerful force in boosting Thailand’s sports tourism industry. As Dr. Tantavanich observes, “This marathon is a prime example of how sports can be a catalyst for economic growth, cultural exchange, and international recognition.”
**What are your thoughts on the growing trend of sports tourism? Share your comments below and check out our related articles on Thailand’s tourism industry!**
