QUB music is a streaming service that Canadian readers may be familiar with, as it was launched in the country by Quebecor in 2020. It had ambitions to offer a competitor to Spotify, but that obviously didn’t work as well as it did. discount. The Quebec conglomerate which notably owns Videotron (cable TV and internet) has announced last weekend that QUB musique was going to be merged with the French service Qobuz. The latter will therefore be offered for the first time in Canada, without removing the QUB brand.
Qobuz will therefore offer a “QUB” section with a selection of Canadian artists, particularly from Quebec. The editorial selection work carried out until now solo by Quebecor will be taken over by Qobuz, which has the same philosophy in France. For starters, the 4,000 playlists created by QUB Musique will be offered in the French streaming service, which will surely create more later. Quebecor announces in passing that its current layoff plan, which provides for the loss of 240 jobs, will not concern employees dedicated to the streaming service, who should continue their work within Qobuz.
Qobuz will open its doors in Canada from May and QUB Musique subscribers will be entitled to a preferential rate. In France, the prices start at €12.5 per monthwhile QUB Musique is billed from $11.99 excluding tax (around €8.36).
