Breaking barriers in Indonesia: How QJMotor is Redefining the Motorcycle Market
Jakarta – The Indonesian motorcycle market,once dominated by affordable Chinese brands in the 2000s,is experiencing a transformation with the arrival of QJMotor. this Chinese manufacturer is charting a different course than its predecessors, prioritizing long-term commitment and high-quality products to overcome past perceptions of inferior Chinese-made motorcycles. Their strategy hinges on substantial investment in local manufacturing and a robust after-sales service network.
While brands like KTM’s “Inul” model, distributed by PT ASEAN Motor International, thrived in the early 2000s, many other Chinese brands, including Jialing, Sanex, and Zhongsen, focused on the budget segment. This period saw a surge in Chinese motorcycle imports, but their popularity waned by 2009, largely due to consumer skepticism about quality, often associated with the “Made in China” label. Not a few who thought after seeing the words ‘Made in China’ doubts about quality.
QJMotor, though, is aiming for a different outcome. The company is emphasizing its long-term commitment to the Indonesian market, evidenced by its ongoing factory construction in Delta Mas, Cikarang, West Java. This facility represents QJMotor’s first manufacturing plant outside of China. Budi Kurniawan,Vice President of Branding and Marketing Interaction of QJMotor Industry Indonesia,stated,“we also have a factory that is being built again. In Delta mas. Now it also proves that we are serious,”
during a press event at JIExpo kemayoran, Central Jakarta, on thursday, February 20, 2025.
Further bolstering its credibility,QJMotor highlights its participation in prestigious international racing events. “There’s no way he can join WSBK if the quality is not good. Because WSBK is mass production motorcycle,”
Budi emphasized, referencing the company’s involvement in Moto3, Moto2, and World Superbike (WSBK) competitions. this participation serves as a testament to the quality and performance of its motorcycles.
Recognizing the importance of consumer trust, QJMotor is prioritizing after-sales service. The company aims to establish 20 3S dealers (sales, service, spare parts) by the end of 2025, with nine already operational. Pieter, VP National Sales Commercial PT QJMotor Industry, confirmed this target. Moreover, Irvan Yuniardi, VP Aftersales & Commercial Service of PT QJMotor Industry indonesia, detailed the company’s warranty program: “For the frame guarantee itself 5 years or 50,000 kilometers if for our engine in 3 years or 36,000 kilometers. If the electricity is 2 years or 24,000 kilometers.”
A Brief History of QJMotor
Established in 1985 in Wenling, Zhejiang, Qianjiang Motorcycle Co., Ltd. has grown into one of China’s largest motorcycle manufacturers. The company whent public in 1999 on the Shenzhen Stock Exchange and has expanded through strategic acquisitions and partnerships,including the acquisition of Benelli in 2005,becoming part of Geely Holding in 2016,and collaborating with Harley-Davidson in 2019. QJ Zhejiang’s commitment to quality is further underscored by its collaborations with renowned parts suppliers such as Marzocchi, Kayaba, Brembo, and Bosch.
QJMotor’s entry into the Indonesian market represents a important strategic move, aiming to leverage its manufacturing capabilities and racing pedigree to challenge established brands and reshape perceptions of Chinese motorcycles. The company’s focus on building a strong local presence and providing thorough after-sales support suggests a long-term commitment to success in this competitive market.
Headline:
Revolutionizing Indonesia’s Motorcycle Scene: How QJMotor is Shifting Paradigms and Elevating Expectations
Introduction:
In a bold move challenging the status quo, QJMotor is redefining the Indonesian motorcycle market. As perceptions shift and barriers are broken, how is this Chinese powerhouse reshaping an industry once dominated by affordable imports? We sat down with Dr. Alvin Suryo, an expert in international business strategy and automotive industries, to gain insights into the seismic changes underway in Indonesia’s motorcycle landscape.
Editor: welcome,Dr. Suryo.Ther’s a lot of buzz around QJMotor’s entry into Indonesia. What makes their approach diffrent from previous Chinese brands that dominated the market?
Dr. Suryo:
First and foremost, QJMotor’s strategy is rooted in a long-term commitment to the indonesian market, unlike many prior Chinese manufacturers.Historically, brands like KTM’s “Inul” model captured consumer interest with affordability and functionality.However, brands such as Jialing, Sanex, and Zhongsen soon faced skepticism due to perceived quality issues—a sentiment famously encapsulated by the consumer doubts about “Made in China” labels.
In contrast, QJMotor is investing substantially in local manufacturing, with their Delta Mas factory in West Java symbolizing their dedication.By establishing a robust after-sales service network and participating in prestigious international racing events, qjmotor is not just building motorcycles; they are crafting an enduring legacy.
Editor: QJMotor’s foray into racing events like Moto3,Moto2,and WSBK seems meaningful. How does participation in these competitions bolster their credibility?
Dr.Suryo:
Participation in elite racing circuits such as Moto3, Moto2, and the World Superbike Championship (WSBK) is more than a demonstration of sportive prowess—it’s a strong indicator of quality and performance. Just consider that “There’s no way you can join WSBK if the quality isn’t good,” as noted by Budi Kurniawan, the company’s Vice President. These events demand motorcycles that not only meet high standards but also excel under pressure.
This racing pedigree allows QJMotor to dispel past perceptions and build trust through high-caliber engineering feats, showcasing their commitment to delivering superior products that can stand the test of racing’s rigorous demands.
Editor: Beyond racing and local manufacturing, QJMotor is heavily investing in after-sales service with a target of establishing 20 3S dealers.How critical is this focus?
Dr.Suryo:
Focusing on after-sales service is pivotal in cultivating consumer trust and loyalty. A complete 3S dealership network (Sales, Service, Spare Parts) equips QJMotor to ensure timely and effective service, which enhances customer satisfaction and retention.
Moreover, their rigorous warranty program, offering significant guarantees—five years or 50,000 kilometers for frames, three years or 36,000 kilometers for engines, and two years or 24,000 kilometers for electrical components—is a testament to their confidence in product durability.Such initiatives speak volumes about their commitment to a lifetime of customer support and satisfaction.
Editor: Historically, QJMotor has grown considerably in China, made public, and formed partnerships with top players like Harley-Davidson. How do these experiences position them for success in Indonesia?
Dr. Suryo:
qjmotor’s rich history and strategic growth in China serve as a solid foundation for its international ambitions. As its establishment in 1985, they have leveraged their expansion through acquisitions and partnerships, such as joining forces with renowned entities like Benelli and Harley-Davidson, which demonstrates their ability to integrate and elevate their offerings.
Their collaborative efforts with top-tier suppliers and brands worldwide have enriched their technological prowess and reputational standing, enabling QJMotor to impose global standards and innovation in the Indonesian market. This experience is invaluable as they seek to challenge established brands while promising quality and reliability.
Conclusion:
QJMotor’s multifaceted approach in Indonesia is a powerful combination of local investment, global excellence, and consumer-centric policies. As Dr. Suryo highlights, their racing pedigree, commitment to manufacturing and after-sales support, and strategic partnerships are paving the way for a transformed motorcycle market.
We invite you to share your thoughts on QJMotor’s strategy and its potential impact on Indonesia’s motorcycle industry in the comments below or on your preferred social media channels. Your insights and opinions are invaluable as we continue to explore the evolving automotive landscapes around the world.