Xinhua News Agency, Beijing, April 7 Title: Culture and tourism integrate the two hot spots of people and city – inventory of the Qingming Festival in 2024
Xinhua News Agency reporter
Qingming is a solar term and a festival. Whether “the grass and trees in the countryside are soft under the rain” or “listening to string instruments and watching flowers in the distance”, during the Qingming Festival, there are surging crowds in big cities and small towns, the national trend of “wearing” culture on the body, and the craze of food, accommodation, travel, entertainment and shopping. , which not only accelerates the release of the potential of the consumer market, but also injects impetus into promoting economic recovery.
Cultural feast adds vitality to development
On April 5, over the cultural tourism town of Nanxili in Changchun City, Jilin Province, unique kites such as a long dragon, an exaggerated octopus, and a cartoon Sun Wukong appeared one after another, attracting many tourists and citizens. The Changchun Festival is being held here. The city’s first kite carnival. There were more than 50 children at the scene, under the guidance of the production teacher, using their paintbrushes to draw colorful pictures on the kites.
“Flying kites during the Qingming Festival allows us to miss our loved ones, express our sorrow, release our troubles and sorrows, and enjoy the beauty of nature.” Wang Kai, a Changchun citizen who accompanied his children to participate in the event, said, “Seeing such exquisite kites Art also allows my children and I to truly feel the charm of China’s excellent traditional culture.”
On April 5, 2024, tourists visited traditional handicrafts on Qushuiting Street in Jinan.Photo by Xinhua News Agency reporter Zhu Zheng
Revitalize folk resources and inherit long-standing culture. Civilized and lively activities not only enhanced the festive atmosphere, but also effectively stimulated new vitality in the development of cultural tourism.
From reminiscing about the past to making kites, from poetry gatherings to ancient fun sports events, with the strong spring spirit of the Qingming Festival, the “museum fever” continues to heat up. Data released by Ctrip on the 6th showed that during the holidays, museum ticket orders nationwide increased by 74% year-on-year. Among them, ticket orders for scenic spots in Xi’an, Nanjing, Henan, Hunan and other popular cultural and museum venues increased significantly year-on-year by 278%, 457%, 641% and 1401% respectively.
Liu Jianghong, deputy dean of the School of Cultural Industry Management of Communication University of China, said that the people’s needs and yearning for a better life have given rise to a new spirit and new look in traditional festivals. Cultural tourism scenic spots and cultural museum institutions rely on their own resources and integrate cultural creativity and ingenuity to launch new consumption scenarios and new spaces, which not only enhance the publicity and interactivity of cultural activities, but also enrich tourists’ festival experience and spiritual enjoyment, making “Spring Day” “Economy” has a full cultural flavor.
Outing and admiring flowers lead to a different kind of scenery
“I heard that there are many varieties of peonies in Luoyang, and April is the best season for flower viewing. My friends and I planned this trip early and drove here directly on the first day of the holiday.” On the afternoon of the 4th, Ms. Xu from Jinan After arriving at the ancient city of Luoyi, we headed straight to the experience center to put on Hanfu, put on makeup, and immerse ourselves in the grand scene of peonies blooming one after another.
On April 5, 2024, tourists enjoyed flowers in the Celebrity Botanical Garden in Cangzhou, Hebei. Published by Xinhua News Agency (Photo by Zhou Yang)
During this year’s Tomb-Sweeping Day holiday, the temperature in most parts of the country is higher than the same period of the year, and flower viewing and outing have become the most popular travel keywords.
Anshan Pear Blossom Festival, Linzhi Peach Blossom Festival, Tianjin Begonia Flower Festival, Wuyuan Rapeseed Flower Festival, Yili Apricot Blossom Festival… Many places have added outing and flower viewing lines to enrich the holiday travel experience. Ctrip data shows that during the three-day holiday, the number of ticket orders for mountain and flower viewing areas increased by 770% and 391% year-on-year respectively.
The green mountains are far away, and the spring scenery is “near”. During this holiday, peripheral travel and short-distance travel have become the first choice for many people. Taking Kaifeng, Henan as an example, the recently popular dating show “Wangmao Matchmaking” has made residents in surrounding cities want to check it out during the holidays, including Zhengzhou, which can be visited within the province by high-speed train in 20 minutes. Ctrip data shows that the number of hotel bookings made by tourists from Zhengzhou to stay in Kaifeng during the holidays increased by 517% year-on-year.
The diverse and rich supply of holiday products and services has driven tourists’ enthusiasm for travel to continue to rise. Data released by the Ministry of Transport on the 7th showed that during the Tomb Sweeping Day holiday, the number of cross-regional personnel movements in society exceeded 700 million, with an average of 247 million people per day, an average daily increase of 53.5% over the same period in 2023. According to data from the Ministry of Culture and Tourism, there were 119 million domestic tourism trips across the country, an increase of 11.5% compared with the same period in 2019 on a comparable basis.
Strong popularity sparks consumption boom
“Chasing” flowers in the city, going camping for an outing, watching spring markets… The strong popularity of travel has driven consumer markets everywhere. Data from the Ministry of Culture and Tourism shows that during the three-day holiday, domestic tourists spent 53.95 billion yuan on travel, an increase of 12.7% compared with the same period in 2019. Meituan data shows that during the Qingming Festival, the average daily consumption of daily services in various places increased by 39% year-on-year.
Focusing on themes such as first exhibitions, fashion shows, music performances, and trade-ins, various regions have launched various creative markets and limited-time offers.
On the evening of the 6th, before the stores in the Eurasian Mall in Changchun City closed, there were still many citizens queuing up to shop and check out. At the home appliance sales office, citizen Yan Dong, who was shopping for a water heater, said: “I wanted to replace an electric water heater at home before, and just in time for the shopping mall event, the discount was very strong, and the price was comparable to the price online, so I bought one directly. tower.”
“A feast for the eyes” is more important than a “feast for the mouth”, and the catering market is “spring on the tip of the tongue” at this time. According to Haidilao backend statistics, during the short holiday period, more than 1,300 Haidilao stores across the country received an average of more than 1.7 million customers per day; on the Dingdong grocery shopping online platform, categories such as fruits and braised snacks are most suitable for outings, camping and other scenes. Sales have also climbed significantly.
Chen Xinhua, president of the China Hotel Association, said that the domestic tourism market during this year’s Tomb Sweeping Day holiday has surpassed the level of the same period in 2019. It can be said that both people and the city are hot, with many highlights. In particular, the integrated development of cultural tourism + catering, cultural tourism + study and other industries has become a hot spot, which not only highlights the potential of domestic demand, but also enhances corporate confidence. (Reporters Zou Duowei, Xu Zhuang, Duan Xu, Li Shuangxi, Ding Le)
2024-04-07 12:53:54
#Xinhua #Media丨Culture #tourism #integrate #hot #spots #people #city #Inventory #Qingming #Festival #2024Xinhuanet #Client
