Qatar Airways customers become movie stars thanks to AI | W&V

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Who wouldn’t want to star in a commercial? What was previously reserved for the few is now possible for everyone with Qatar Airways. As you can already guess, there is artificial intelligence behind this. The airline and responsible agency McCann UK are using them in a current campaign to allow viewers to immerse themselves in the various scenes in the film. The appearance of the audience – including facial features and skin color – is recreated in detail to ensure the most realistic representation possible.