Thunderclap on the American market. The semiconductor shortage seems to cost GM its historic 1st place. Worse, it is not his usual runner-up who will take it from him, but Toyota… The Japanese manufacturer is placed 1st brand and 1st group in the 3rd quarter, and cumulatively since the beginning of the year.
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In China, in Europe, in the United States, the year 2021 seems to be rather successful for Toyota. Largely penalized by the shortage of components, GM falls sharply, and lets Toyota go to 1st place by group, in addition to the 1st place by brand that the Japanese have stolen from Ford since the beginning of the year … And in the paradise of pick-up, this success is also that of the Tacoma which points to 4th place in the 3rd quarter, best seller of the “compact” segment, just behind the 3 big ones. His just renewed big brother Tundra dreams of similar success. Toyota also places the Rav4, Camry and Highlander in the Top10.
Honda, which is 3rd in the ranking by brand, pushes Chevrolet out of the podium, and places two models in the top 10 sales. Only the Jeep Grand Cherokee saves the honor of the American brands… From 10th to 20th place, it’s not much better, with only 3 models from American brands: GMC Sierra (again a pick-up), Ford Explorer and Tesla Model 3.
Besides Toyota, we can only see the good general results of Asian brands, as Honda, Nissan, Hyundai, Kia, Mazda and Lexus are gaining market share. In the end, the share of American brands fell from 47.5% to 41.8% between the first 9 months of 2020 and 2021. Including Tesla, which allows this share not to fall below the symbolic bar of 40%.
Rankings
Quarterly Top10 by model
- Ford F-Series (172 799)
- Chevrolet Silverado (123 067)
- Ram Pick-up (121 704)
- Toyota Tacoma (95 932)
- Toyota Rav4 (92 252)
- Jeep Grand Cherokee (81 704)
- Toyota Camry (79 098)
- Honda CR-V (76 941)
- Honda Civic (73 619)
- Toyota Highlander (63 184)
Quarterly Top10 by brand
- Toyota (484 912)
- Ford (383 805)
- Honda (307 359)
- Chevrolet (287 925)
- Jeep (196 687)
- Nissan (188 289)
- Hyundai (178 500)
- Kia (177 104)
- Ram (144 740)
- Subaru (141 552)
The tables
3rd quarter 2021
| T3 2021 | T3 2020 | % Where. T3 | PDM T3 2021 | PDM T3 2020 | |
| BMW | 75 619 | 69 570 | 8,69% | 2,28% | 1,78% |
| Mini | 6 445 | 9 064 | -28,89% | 0,19% | 0,23% |
| BMW Group | 82 064 | 78 634 | 4,36% | 2,48% | 2,02% |
| Mercedes | N/A | 69 631 | – | – | 1,79% |
| Mercedes LCV | N/A | 15 491 | – | – | 0,40% |
| Daimler | N/A | 85 122 | – | – | 2,18% |
| Ford | 383 805 | 524 242 | -26,79% | 11,58% | 13,44% |
| Lincoln | 17 038 | 27 554 | -38,17% | 0,51% | 0,71% |
| Ford Group | 400 843 | 551 796 | -27,36% | 12,10% | 14,15% |
| Buick | 39 299 | 49 163 | -20,06% | 1,19% | 1,26% |
| Cadillac | 22 519 | 32 965 | -31,69% | 0,68% | 0,85% |
| Chevrolet | 287 925 | 450 317 | -36,06% | 8,69% | 11,55% |
| GMC | 97 254 | 132 747 | -26,74% | 2,93% | 3,40% |
| GM | 446 997 | 665 192 | -32,80% | 13,49% | 17,06% |
| Acura | 38 555 | 39 664 | -2,80% | 1,16% | 1,02% |
| Honda | 307 359 | 348 769 | -11,87% | 9,27% | 8,94% |
| Honda Group | 345 914 | 388 433 | -10,95% | 10,44% | 9,96% |
| Genesis | N/A | 3 745 | – | – | 0,10% |
| Hyundai | 178 500 | 170 828 | 4,49% | 5,39% | 4,38% |
| That | 177 104 | 165 013 | 7,33% | 5,34% | 4,23% |
| Hyundai-Kia | 355 604 | 339 586 | 4,72% | 10,73% | 8,71% |
| Jaguar | N/A | 4 700 | – | – | 0,12% |
| Land Rover | N/A | 15 900 | – | – | 0,41% |
| JLR | N/A | 20 600 | – | – | 0,53% |
| Mazda | 84 046 | 74 411 | 12,95% | 2,54% | 1,91% |
| Infiniti | 10 666 | 17 367 | -38,58% | 0,32% | 0,45% |
| Mitsubishi | 23 799 | 24 857 | -4,26% | 0,72% | 0,64% |
| Nissan | 188 289 | 203 783 | -7,60% | 5,68% | 5,23% |
| Nissan Group | 222 754 | 246 007 | -9,45% | 6,72% | 6,31% |
| Alfa Romeo | 4 529 | 5 056 | -10,42% | 0,14% | 0,13% |
| Chrysler | 15 502 | 31 870 | -51,36% | 0,47% | 0,82% |
| Dodge | 49 059 | 71 936 | -31,80% | 1,48% | 1,84% |
| Fiat | 401 | 1 102 | -63,61% | 0,01% | 0,03% |
| Jeep | 196 687 | 222 212 | -11,49% | 5,94% | 5,70% |
| Ram | 144 740 | 175 175 | -17,37% | 4,37% | 4,49% |
| Stellantis | 410 918 | 507 351 | -19,01% | 12,40% | 13,01% |
| Subaru | 141 552 | 169 450 | -16,46% | 4,27% | 4,35% |
| Tesla (estimate) | 90 000 | 140 000 | -35,71% | 2,72% | 3,59% |
| Lexus | 81 093 | 75 285 | 7,71% | 2,45% | 1,93% |
| Toyota | 484 912 | 483 164 | 0,36% | 14,63% | 12,39% |
| Toyota Group | 566 005 | 558 449 | 1,35% | 17,08% | 14,32% |
| Audi | 41 019 | 47 893 | -14,35% | 1,24% | 1,23% |
| Porsche | 15 289 | 15 548 | -1,67% | 0,46% | 0,40% |
| Volkswagen | 79 321 | 86 446 | -8,24% | 2,39% | 2,22% |
| VW Group | 135 629 | 149 887 | -9,51% | 4,09% | 3,84% |
| Volvo | 31 611 | 30 349 | 4,16% | 0,95% | 0,78% |
| TOTAL | 3 313 937 | 3 899 545 | -15,02% |
Year-to-date – January to September 2021
| YTD 2021 | YTD 2020 | % Where . | PDM 2021 | PDM 2020 | |
| BMW | 243 613 | 179 982 | 35,35% | 2,13% | 1,77% |
| Mini | 22 070 | 19 589 | 12,67% | 0,19% | 0,19% |
| BMW Group | 265 683 | 199 571 | 33,13% | 2,33% | 1,96% |
| Mercedes | N/A | 196 838 | – | – | 1,93% |
| Mercedes LCV | N/A | 33 771 | – | – | 0,33% |
| Daimler | N/A | 230 609 | – | – | 2,26% |
| Ford | 1 331 542 | 1 427 599 | -6,73% | 11,66% | 14,02% |
| Lincoln | 65 962 | 74 396 | -11,34% | 0,58% | 0,73% |
| Ford Group | 1 397 504 | 1 501 995 | -6,96% | 12,23% | 14,75% |
| Buick | 151 010 | 118 553 | 27,38% | 1,32% | 1,16% |
| Cadillac | 95 925 | 86 586 | 10,79% | 0,84% | 0,85% |
| Chevrolet | 1 149 030 | 1 217 656 | -5,64% | 10,06% | 11,96% |
| GMC | 381 518 | 353 221 | 8,01% | 3,34% | 3,47% |
| GM | 1 777 483 | 1 776 016 | 0,08% | 15,56% | 17,44% |
| Acura | 126 439 | 95 653 | 32,19% | 1,11% | 0,94% |
| Honda | 1 052 485 | 885 066 | 18,92% | 9,21% | 8,69% |
| Honda Group | 1 179 424 | 980 719 | 20,26% | 10,32% | 9,63% |
| Genesis | N/A | 11 285 | – | – | 0,11% |
| Hyundai | 585 635 | 443 425 | 32,07% | 5,13% | 4,35% |
| That | 555 615 | 428 350 | 29,71% | 4,86% | 4,21% |
| Hyundai-Kia | 1 152 775 | 883 060 | 30,54% | 10,09% | 8,67% |
| Jaguar | N/A | N/A | – | – | – |
| Land Rover | N/A | N/A | – | – | – |
| JLR | N/A | N/A | – | – | – |
| Mazda | 273 213 | 203 280 | 34,40% | 2,39% | 2,00% |
| Infiniti | 47 603 | 59 020 | -19,34% | 0,42% | 0,58% |
| Mitsubishi | 77 176 | 72 607 | 6,29% | 0,68% | 0,71% |
| Nissan | 735 053 | 597 064 | 23,11% | 6,43% | 5,86% |
| Nissan Group | 859 832 | 728 691 | 18,00% | 7,53% | 7,15% |
| Alfa Romeo | 14 193 | 12 493 | 13,61% | 0,12% | 0,12% |
| Chrysler | 74 139 | 75 850 | -2,26% | 0,65% | 0,74% |
| Dodge | 175 361 | 204 350 | -14,19% | 1,53% | 2,01% |
| Fiat | 2 107 | 3 569 | -40,96% | 0,02% | 0,04% |
| Jeep | 604 671 | 581 598 | 3,97% | 5,29% | 5,71% |
| Ram | 495 410 | 443 345 | 11,74% | 4,34% | 4,35% |
| Stellantis | 1 365 881 | 1 321 205 | 3,38% | 11,96% | 12,97% |
| Subaru | 462 802 | 436 560 | 6,01% | 4,05% | 4,29% |
| Tesla (estimate) | 230 000 | 235 000 | -2,13% | 2,01% | 2,31% |
| Lexus | 238 806 | 182 086 | 31,15% | 2,09% | 1,79% |
| Toyota | 1 619 078 | 1 270 139 | 27,47% | 14,17% | 12,47% |
| Toyota Group | 1 857 884 | 1 452 225 | 27,93% | 16,26% | 14,26% |
| Audi | 162 854 | 124 103 | 31,22% | 1,43% | 1,22% |
| Porsche | 51 612 | 39 684 | 30,06% | 0,45% | 0,39% |
| Volkswagen | 290 694 | 231 454 | 25,59% | 2,54% | 2,27% |
| VW Group | 505 160 | 395 241 | 27,81% | 4,42% | 3,88% |
| Volvo | 95 365 | 74 504 | 28,00% | 0,83% | 0,73% |
| TOTAL | 11 424 256 | 10 185 067 | 12,17% |
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