With in-game advertising, brands, companies and institutions hope to reach precisely those target groups that they can only partially reach with advertising in other online and offline media.
Purpur Media is expanding its marketing portfolio to include in-game advertising and is now the marketing partner of Anzu.io in Austria. The marketing deal with the in-game marketing agency came about through League-M Europe, a company that enables digital publishers to enter European markets. As a result, the premium target group marketer is now offering domestic brands and companies the opportunity to place their advertising in more than 50 video games of different genres.
“E-sports and gaming are current megatrends. We are jumping on this bandwagon and are pleased to have expanded our marketing portfolio to include in-game advertising. We are now offering our advertising customers more than 21 million monthly ad opportunities and via our popular video games almost one million unique users in Austria – across all age groups, genders and income levels “, explains Bernd Platzer, Co-Founder and Managing Director of Purpur Media.
Example of in-game advertising
Billing using innovative 3D tracking technology
“By means of in-game advertising, brands are positioned directly in the gamer’s environment in their favorite games, in other words in a virtual space in which gamers often and happily hang out. In this way, I would also like virtual out- of home advertising, “Platzer continues. The minimum booking for the display or video ad campaigns in the video games is 10,000 euros, the minimum term is four weeks and the CPM can be seen with an attractive 30 euros. Billing is done using innovative 3D tracking technology, which measures ad viewability and viewable impressions in real time.
What also speaks in favor of in-game advertising: The visibility and brand safety that advertising companies always demand are fully met with in-game advertising. Third party AdTech integration for measuring campaign effectiveness, fraud detection or audience verification is also possible with in-game advertising via Purpur Media To offer creative variety like in real life. The advertising media alternate like perimeter advertising in a football stadium or at a car race, and this means that the gamer’s attention is always kept high for the advertising, “summarizes Platzer.
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