PUMA x STAFFONLY x MONOPOLY “Game Information Center” is open for a limited time

Shanghai, China （2023year1moon6Day) – On the occasion of the New Year, world-renowned sports brand PUMA joins forces with Chinese independent designer brand STAFFONLY and classic real estate mogul MONOPOLY to choose a location in hAo mMarket, a trendy hangout in Shanghai, to create a fun “PUMA x STAFFONLY x MONOPOLY game Information Center” limited-time event space, and took the initiative to show the new three-part joint series. From January 7 to January 15, the event will continue to be open to the public, and players from all walks of life are welcome to come and explore the Boundless Gaming themed event.

As the trendy branch of PUMA, PUMA SELECT Hei Biao is committed to cooperating with well-known brands and cutting-edge design units around the world, exploring unique design styles from the inspiration generated by cross-border collisions, and continuously injecting vitality into the brand . This time, PUMA joins STAFFONLY and MONOPOLY to launch a new joint series, drawing inspiration from the classic board game design totem of MONOPOLY, combining PUMA’s sports genes and STAFFONLY’s unique visual narrative style, creating jackets, coats in woven, sweaters, a variety of trendy retro works such as suspender skirts and shirts are also equipped with accessories such as caps and fanny packs to easily create a variety of styles; there are also three pairs of PUMA shoes with their own characteristics CLYDE, VELOPHASIS and DINARA are also full of spirit and creativity Under the collision, it makes a new appearance and gives off endless fun.

Adhering to the fun game storyline of this joint series, PUMA x STAFFONLY x MONOPOLY jointly created a themed event with the concept of “Game Information Center”, recreating the retro atmosphere of the 70s and bringing the fun experience of games from MONOPOLY table Extended to the real scene, and ingeniously integrated into this historic building, together present an interactive experience full of stories, the fun is boundless, and the fun is brilliant.

PUMA x STAFFONLY x MONOPOLY “Game Information Center” limited time event space

Guests can receive event-exclusive game cards at the entrance, and collect tripartite brand stamps by participating in on-site interactions and punch-in sharing, etc., “earning step by step” and reaping joy. Upon entering the activity area, the image of Grandpa Mr. MONOPOLY’s giant inflatable device standing in the outdoor garden is particularly shocking and vivid; Complemented by an enlarged version of the themed custom chess pieces and a “vault” photo device, it announces that he’s about to embark on a fun journey.

PUMA x STAFFONLY x MONOPOLY “Game Information Center” limited time event space

Entering the indoor area of ​​the event, you can learn more about PUMA x STAFFONLY x MONOPOLY joint series products in the “Game Information Center”. STAFFONLY explores the hidden design from the interesting details of shoes and clothing through the revolutionary detailing and pattern reworking idea. The dice, the symbols of the case, the image of the cartoon Mr. Monopoly in the MONOPOLY game, combined with the classic elements of the PUMA brand are all presented in this series, which is very cool. This event also organized a number of exciting and fun interactive sessions and limited privileges: game box photo installation, jointly themed Spring Festival couplets, DIY fashion accessories workshop, exclusive customized sneaker certification card , PUMA sneaker cleaning and this limited MONOPOLY joint tripartite real estate tycoon game board and other multiple preferential benefits!

PUMA x STAFFONLY x MONOPOLY “Game Information Center” guest interaction in limited-time event space

On the first day of the event, a creative and intense immersive fashion show brought more vitality and depth to the PUMA x STAFFONLY x MONOPOLY joint series. Two-dimensional board game is presented with more three-dimensional character immersive scene. With exaggerated yet intelligent and interesting body language, the audience is “put” into the world of carefully crafted entertainment. In addition, STAFFONLY brand managers and designers Zhou Shimo and Wen Ya also appeared at the event, exploring the boundless fun of the event space with guests.

PUMA x STAFFONLY x MONOPOLY joint collection

From left to right: STAFFONLY brand manager and designer Wen Ya and Zhou Shimo

「PUMA x STAFFONLY x MONOPOLYGame Information CenterThe limited-time event space will be open to the public from January 7 to January 15. During the event, consumers can not only take a close look at the products of this co-branded series at the event site, but also participate in the check-in and interaction, and will have the opportunity to get numerous benefits and limited gifts. and experience the unbridled creativity brought by PUMA’s collaboration with STAFFONLY and MONOPOLY Play without borders and enjoy the fun!

PUMA x STAFFONLY x MONOPOLY“Game Information Center” limited-time event space.

Hours: January 7 – January 15

Address: no. 549, Shaanxi North Road, Jing’an District, Shanghai, hAo Market

brand newPUMA x STAFFONLY x MONOPOLYJoint seriesIt will be available on the PUMA official website starting January 7th.www.puma.comthe PUMA official flagship store on Tmall, PUMA specialty stores and selected designated retail stores, or enter “PUMA official mall” in the WeChat search box to enter the mini program for purchase; register for WeChat official mini program “PUMA Member Center”, Unlock more membership benefits!

Hei Biao#有黑无界#