As a first co-creation, the PUMA x PAM collection features clean silhouettes inspired by outdoor adventure, striking graphic designs and whimsical prints with textures and colors inspired by Yareta, a gorgeous, fluffy, soft and moss-like plant from South America. This season’s co-branded series launched a variety of different styles, covering knitted jackets, quilted jackets, sweaters, pants and other items. The color scheme of the series is inspired by nature, with deep purple, lavender purple, green and copper as the main hue. The shoes section includes classic sneakers, trail running shoes and slippers. It is worth remembering that, through collaboration with DEEP, BIO / VERSE is committed to contributing to the protection and improvement of the ecological environment. Using the DEEP BioDATA platform, the project supports the installation of technical equipment for biodiversity monitoring in the Jurua River region of Brazil.
In addition, the PUMA x PAM co-branded campaign is headed by famed creative director Ben Ditto, who is good at interpreting the surreal style, starring Thai hot rap star Thaiboy Digital and local Australian artist Milari Barker. The musical portion of the film was produced by Swedish audio pioneer Varg2TM and the material came from the Amazon Basin Conservation Project website. Misha Hollenbach, Director of PAM, said: “They are all friends of the PAM family and share our same values. It is a great pleasure to work together. The concept of connection and community has always been a fundamental element in our work.” The series will arrive on November 5th, and those interested may want to keep paying attention.
