PUMA Summer Camp 2024: Focus on marketing and PR

Our Marketing and PR event goes into the second round. On to PUMA Summer Camp am 11. September 2024 from 9 o’clock! Anyone who was there last year – back then our event was still called Barcamp – knows: It will be exciting, witty, fresh and entertaining. You haven’t been there yet? Then be sure to visit us this time! Together with the DDV Media Group we present you Workshops with an aha effecta keynote speech by Saxony’s well-known entrepreneur, Viola Klein, conversationsdelicious and cozy lunch and of course lots of knowledge and Networking. The venue is the ARCOTEL HafenCity Dresden.

If you fancy a special afternoon highlight, you can 16 bis 17 Clock with on a City tour in the three-axle low-floor articulated city bus – yes, that’s really what it’s called 😊. But that’s still not enough. Because the crowning glory will be a summery, cosy evening event on the roof terrace of the DDV Media Group with a magnificent view over our state capital. Look forward to cool drinks, a cozy atmosphere and a relaxed evening chat.

If you want to know what to expect, you can read a small excerpt from the program here.

Anke Lemke, Head of Communications Elbe Flugzeugwerke GmbH Dresden, provides insights into the recruitment process

In your Workshop Splits Anke Lemke their experiences in Employer Branding for recruiting staff. She reports how an aircraft manufacturer, once only known to international customers, became an attractive brand for applicants. Participants learn the practical process of a Image building process and develop their own “Employer Story”.

“Organizing an influencer event – ​​exemplary for a region, adapted to your company” with Benjamin Brunner, Marketing Manager in the Erzgebirge Regional Management

Benjamin Brunner is Marketing Manager in the Erzgebirge Regional Management. In his workshop, he reports on the past year and a half, which were peppered with creative measures. Most recently, this included organizing an influencer event. You can find out from Benni how he managed it, what impact it had on the perception of the region, and what it could look like for you and your everyday business. It will be “simply awesome.”

Workshop: “How to create marketing concepts – from the basics to individual strategies and measures” with Christoph Schumacher

Christoph Schumacher, Director Communications at Infineon Dresdenteaches the basics of marketing concepts in his workshop. Learn how to carry out sound market and target group analyses, structure goals smartly and develop strategic planning. Find out which measures and channels are suitable for your campaign and how you can monitor and further develop its success.

Succeeding on TikTok: A Guide for Businesses

Do you already have TikTok on your radar? Project and Social Media Manager Tom Riechardt is convinced: If you don’t move with the times, you’ll be left behind! With his DJ and producer brand “Tommyrich” he has gained 60,000 subscribers on TikTok and built a merchandise shop with over 150 products.

Tom likes to share his knowledge: Together with Managing Director Albin Linke and Videograf Jonas Tech he founded the TikTok-Agentur BLACKOUT. Her credo: Marketing without short films is no longer up to date. In the workshop at PUMA Summer Camp analyze them TikTok channelsdiscuss concrete cases and show in a practical way which content works.

What requirements do you need for TikTok-Success? In the workshop you will learn simple techniques for creating short videos without exceeding your budget or capacity.

Anke Lemke, Head of Communications Elbe Flugzeugwerke GmbH Dresden © ABG Marketing GmbH

Benjamin Brunner, Marketing Manager in the Erzgebirge Regional Management © ABG Marketing GmbH

Christoph Schumacher, Director Communications at Infineon Dresden © ABG Marketing GmbH

Members of the TikTok agency BLACKOUT. © ABG Marketing GmbH

It was great: The PUMA Summer Camp 2023

The PUMA Summer Camp – everything important in a nutshell:

If:

Workshop part: 11. September 2024 von 9 a.m. to 4 p.m. ;
City tour: 4 p.m. to 5 p.m.;
Evening event: from 5 p.m.

Wo: ARCOTEL HafenCity Dresden, Leipziger Strasse 29, 01097 Dresden

Participate: Secure your Ticket

Price without evening event: Regular: 149 euros

Price including evening event (including snacks, alcoholic and non-alcoholic drinks in the evening) : Regular: 199 Euro

Please indicate when booking if you would like to Attend evening event want.

Die City tour with the three-axle low-floor articulated city bus is for all participants free of charge.

Moderation: Nora Körner, Senior PR Consultant ABG Marketing, Ralph Scholze, Owner Webpixelkonsum

Sponsor: DDV Media Group

Questions and suggestions: Please contact Nora Körner: +49 351 43755 12 or [email protected]