The advertising campaign for the solidarity ice cream marketed by the Puçol artisan ice cream parlor Helados Bayarri and designed by the Rosebud agency, devised to raise funds for breast cancer researchhas been awarded at the festival World Independent Advertising Awards of advertising.
The campaign of this solidary ice cream, The Venusettewon seven awards at this festival, in which 1,250 projects from around the world competed.
The campaign to spread La Venuseta was awarded in the categories of Social Responsibility, Social Goods, Efficiency, Innovation, Small Budget, Public Relations and Solidarity Causes.
Helados Bayarri will repeat the campaign this year
With the sale of this product, the Bayarri ice cream parlor in Puçol managed to collect nearly 9,500 euros for research against breast cancer. This year, this artisanal ice cream parlor has proposed, at a minimum, to match this amount to allocate it again to research.
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