Founded in 2017 by Guillaume Rigallaud, Bizon is the leading agency in France dedicated to the support and distribution of brands on Amazon.
With 70 employees, Bizon covers all operations to ensure profitable growth on Amazon and marketplaces.
Bizon supports many brands, such as L’Oréal, Disney, Bjorg, Colgate, Ipone, Sigg, Cromology and Ecoiffier.
This acquisition enriches the expertise of Publicis Commerce, managed in France by Arnaud Lauga, also CEO of Performics; A unique offer that combines consultancy, retail media, technology and content, the essential combination for the success of brands on marketplaces.
This also reinforces Publicis Media France’s position as a global partner in the transformation of its clients, able to support them across all markets with end-to-end solutions: strategy, operations, marketing and distribution.
Gautier Picquet, COO of Publicis France and CEO of Publicis Media France says: “ Our commercial offer is experiencing very strong growth in France. Today we want to strengthen ourselves, especially on Amazon, to better deliver our customers’ strategic projects and we are convinced of the excellence and complementarity of Guillaume and Bizon’s talents. ».
Guillaume Rigallaud, CEO of Bizon explains: “ Becoming part of a renowned Publicis group is a great recognition of the experience and know-how of the Bizon teams.
The synergies between our activities are numerous; They will enable us to change scale, significantly accelerate our international deployment and aim for a European leading position. ».
Arnaud Lauga, CEO of Public Commerce « Bizon is a true Amazon agency one stop shop whose offer ranges from assortment strategy to delivery to customers. There’s a
perfect complementarity with Publicis Commerce which, on Amazon, focuses more on operational marketing and media capabilities. We now have an end-to-end Amazon offering »
This acquisition was subject to customary terms and conditions.
Financial details of the transaction were not disclosed.
